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Channel 5 plans major relaunch

Paul McCann
Thursday 03 July 1997 23:02 BST
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Channel 5 is preparing for a major programming and advertising relaunch in September. Dawn Airey, the channel's programming director, has confirmed that the "stripped and stranded" format of her shows will be watered down and a number will be scrapped or radically rejigged in the autumn.

There will also be a fresh marketing campaign to encourage people to tune in to the channel because another swathe of transmitters will be turned on in September. Both the programme relaunch and marketing push are timed to coincide with the increased viewing all television gets in the autumn.

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