Channel Five banks on football and films
Wednesday 19 February 1997
Apart from signalling that it will be competing fiercely in the football bidding war, there was nothing which has not been trailed already in the press.
Britain's fifth and final terrestrial service will be relying heavily on nightly films, a new-style soap opera, American imports and a different approach to news and current affairs to make its mark before the digital revolution unleashes up to 200 satellite channels at the end of this year.
Its programming budget is a modest pounds 130m, a hefty whack of which will go on a few big blockbusters such as Independence Day and Braveheart, and on live coverage of World Cup qualifier matches.
C5 has already splashed out to acquire the rights to the Poland-England match in May and confirmed yesterday that it is keen to secure coverage of the tie against Italy in the autumn.
The only major domestic drama it could trail yesterday was a series based on Stephanie Slater's kidnap at the hands of Michael Sams, which it will screen on its 30 March opening night. But it promised other projects in the pipelines.
Dawn Airey, head of programming, stressed that up to 70 per cent of its output would be original productions. She said C5 would be the only free- to-air channel which was both modern and mainstream, producing "intelligent, stylish popular television rooted in attitudes and tastes of modern British life".
It will also be the first terrestrial station to operate a "stripped and satellite" schedule, pioneered in this country by American-influenced cable and satellite channels. This means that it will slice the daily schedule into programming genres which would occupy the same slot each day.
The news output will be pitched primarily at young males, who tend not to tune into current affairs programmes but are an audience advertisers are eager to attract. A young, blonde presenter, Kirsty Young, has been brought down from Scotland to give it some sex appeal. Channel Five's chief executive David Elsteinforecast that the station would attract a 5 per cent share of total viewing by Christmas.
Hamish McRae, page 15
- 1 This 'woman calls police to order pizza' story isn't going where you're expecting
- 2 Marijuana use by teenagers does not result in a lower IQ or worse exam results, study finds
- 3 Watch what happened when food critics were unknowingly served McDonald's
- 4 Jimmy Carr's controversial Oscar Pistorius joke goes too far at the Q Awards
- 5 NHS staff banned from drinking tea or coffee on the job because it looks like they're not working hard enough
Renee Zellweger on plastic surgery: 'I'm living a more fulfilling life and I'm thrilled that perhaps it shows'
Kim Jong-un 'purge': Six North Korea officials missing for weeks 'may have been executed'
Diwali: What is the festival of lights – and how is it celebrated around the world?
Nathan Cirillo: Final pictures emerge of soldier moments before he was shot dead by Ottowa gunman
Jimmy Carr's controversial Oscar Pistorius joke goes too far at the Q Awards
Of course, teenage girls need role models – but not like beauty vlogger Zoella
Cameron is warned 'no possibility' of UK reducing immigration and that bid to bring in quota on migrant workers would be illegal
Support for EU membership 'at highest level since 1991' with most Brits wanting to stay 'in'
Thousands with degenerative conditions classified as 'fit to work in future' – despite no possibility of improvement
Residents should throw a street party and mix with immigrant neighbours, councils told
Russell Brand threatened with arrest after filming outside Fox News headquarters
£300 Per Annum: Clearwater People Solutions Ltd: SSRS Report Developer – 3 Mon...
£95 - £150 per day: Randstad Education Birmingham: Key Stage 1 teacher require...
£32000 - £39000 per annum + benefits + bonus: Ashdown Group: Generalist HR Man...
£18000 - £30000 per annum + uncapped: SThree: Do you feel like your sales role...