More than half (54 per cent) of child car seats are incorrectly fitted and 90 per cent of deaths and injuries could be avoided if the seats were used correctly, according to figures from the RAC.
A campaign to highlight the dangers of incorrectly fitted or wrongly used car seats was launched yesterday by the supermarket chain Safeway, Mother and Baby magazine and child car seat manufacturer Britax.
A survey in June's issue of Mother and Baby claims that 96 per cent of readers want more done to help parents fit seats correctly.
"Children these days travel nearly everywhere by car, with the average child clocking up about 4,000 miles per year," said a spokeswoman for the campaign.
"This initiative aims to improve on the RAC's frightening statistics."Reuse content