Claims that trainers protect feet under investigation
Tuesday 20 January 1998
Shropshire Trading Standards has acted after a complaint from a member of the public about trainers. The investigation is focusing on the advertising and marketing of the shoes' supposed special features for protecting the feet from impact. Many brand-name shoes, which cost as much as pounds 90 to pounds 100 a pair, claim all manner of advanced technology. If officers find that the shoes do not provide special protection the makers could be in contravention of the Trades Description Act and would face court action.
"We are interested in looking at certain brands of footwear after a member of the public said that his trainers were not doing what they`re supposed to do," said Stephan Addinell of Shropshire Trading Standards.
As part of the investigation, officers are studying research published last month by scientists from McGill University in Montreal, Canada. The report, in the British Journal of Sports Medicine, said athletes who believed the claims of manufacturers were in more danger of injury because of raised expectations of their shoes' performance.
The scientists looked into the injuries among 5,000 people taking part in a 16km race in Berne, Switzerland. Those wearing expensive trainers were more than twice as likely to injure their feet as runners wearing less expensive makes.
The report found: "Expensive shoes account for 123 per cent greater frequency of injury than the lowest-cost models, regardless of manufacturer."
The report said that no athletic footwear had ever been shown to protect well against injuries and it was therefore deceptive for advertisements to say they afforded good protection.
- 1 Katie Hopkins attacked me on Twitter — so I reported her to the police for inciting racial hatred
- 2 Google April Fools': company unveils backwards search engine and huggable digital assistant
- 3 I might be an MP, but that doesn't stop me fighting sexism with my breasts
- 4 April Fools' Day 2015: The best hoax news stories from around the internet
- 5 Gamers confess the worst things they've done in The Sims
Street preacher quoting from the Bible fined for calling homosexuality an 'abomination'
Katie Hopkins attacked me on Twitter — so I reported her to the police for inciting racial hatred
Woman filmed launching racist tirade against men on the Tube for speaking in 'own lingo'
David Cameron calls Labour 'hopeless, sneering socialists' while announcing 7-day NHS plans
Revealed: Putin's army of pro-Kremlin bloggers
Katie Hopkins reported to the police for race hatred by Labour MP Simon Danczuk after tweet about Pakistani men
£18000 - £22000 per annum: Recruitment Genius: This is an exciting opportunity...
£30000 - £35000 per annum: Recruitment Genius: Working closely with the market...
£20000 - £50000 per annum: Recruitment Genius: A reputable company, famed for ...
Negotiable: Ashdown Group: The Ashdown Group has been engaged by a highly resp...