Consumer White Paper: Trading on the Internet
White Paper: Dodgy contractors, short drinks and sharp practices in motor trade are focus of consumer crackdown
Friday 23 July 1999
Will it work? This sounds promising, but it is hard to stop cyber rip- offs. Anyone can copy images, including "e-hallmarks", from a legitimate site, and if the DTI does catch up with them, that might be too late for those who gave credit card details.
Many FTSE-100 companies would fail on this code of practice, including having a phone number. A more useful idea would be to educate the public about what to expect from a well-run site (such as a "secure" electronic server for transactions, which costs more than crooks can generally afford) and spotting fly-by-night outfits by their web address, which will be "hanging off" a small-time or even free web space provider, rather than having their own paid-for "web domain".
A knowledgeable public is a far better foil for fraudsters than easily faked "e-hallmarks".
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