Dolly makes a mark in commercial world

DOLLY, THE first cloned sheep, is to become a trademark to prevent her picture being used inappropriately, her creators said yesterday.

The application to register her name was made by the Roslin Institute after Zanussi, the electrical manufacturers, produced an advertisement showing a sheep called Dolly with the caption "The Misappliance of Science".

Dr Harry Griffin, assistant director at the Edinburgh institute where Dolly was cloned, said the advertisement was derogatory and had incensed scientists.

"It is grossly untrue to suggest as a statement of fact that Dolly is a misappliance of science," he said. The science that led to Dolly, he added, would have very large positive benefits for society, particularly in medicine.

"Our technology has already been used to create sheep that will produce human blood clotting factor in their milk so as to provide new treatments for haemophilia.

"In the future, we expect that the same technology will help solve the chronic shortfall in organs for transplant." He said that Zanussi was "clearly ignorant" of the reasons behind the cloning.

The company said it had agreed to withdraw the posters "as a goodwill gesture".

A spokeswoman for Zanussi said the poster was part of a pounds 3.5m campaign that was due to run until November.

It showed three different images with the statement "The Misappliance of Science". The first was a nuclear mushroom cloud, the second a dead fish in a polluted river, and the third was a sheep called Dolly, but it was not the cloned animal.

John Kershaw, head of marketing at Zanussi, said the advertisement was meant to provoke debate.

"The application of science has revolutionised the 20th century and brought enormous strides forward in areas like medicine. But we feel it is still important to evaluate the role science should have in everyday life and in the future," he said. "Our advertising is aimed to develop discussion. However, we have decided to withdraw this particular poster in response to concerns expressed by the Roslin Institute because we do not wish to offend them."

But Dr Griffin said the institute did not want to take any more chances that companies would misuse Dolly's picture. "We hope that by trade marking Dolly we will have a mechanism that will prevent inappropriate use of her," he said. "The Scottish National Party used her on posters to suggest that the opposition parties were all clones. That was fine because it was not denigrating our science but once she is a registered trademark then people will have to ask us if they can use her picture."

He denied that the institute had taken the action to keep any potential merchandising power for itself. "We discussed [Dolly mugs and T-shirts]," said Dr Griffin. "But it was decided that it would be inappropriate."

Start your day with The Independent, sign up for daily news emails
PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
ebooks
ebooksA year of political gossip, levity and intrigue from the sharpest pen in Westminster
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs General

Sauce Recruitment: FP&A Analyst -Home Entertainment

£250 - £300 per day: Sauce Recruitment: (Rolling) 3 month contractA global en...

Recruitment Genius: Sales and Account Manager - OTE £80,000+

£40000 - £80000 per annum: Recruitment Genius: This is a fantastic opportunity...

Ashdown Group: Junior Web Developer - Kent - £40,000

£30000 - £40000 per annum + benefits: Ashdown Group: Junior Web Developer - ne...

Recruitment Genius: Production Team Leader / Chargehand

Negotiable: Recruitment Genius: A vacancy has arisen for a Chargehand to join ...

Day In a Page

Syria crisis: Celebrities call on David Cameron to take more refugees as one young mother tells of torture by Assad regime

Celebrities call on David Cameron to take more Syrian refugees

One young mother tells of torture by Assad regime
The enemy within: People who hear voices in their heads are being encouraged to talk back – with promising results

The enemy within

People who hear voices in their heads are being encouraged to talk back
'In Auschwitz you got used to anything'

'In Auschwitz you got used to anything'

Survivors of the Nazi concentration camp remember its horror, 70 years on
Autumn/winter menswear 2015: The uniforms that make up modern life come to the fore

Autumn/winter menswear 2015

The uniforms that make up modern life come to the fore
'I'm gay, and plan to fight military homophobia'

'I'm gay, and plan to fight military homophobia'

Army general planning to come out
Iraq invasion 2003: The bloody warnings six wise men gave to Tony Blair as he prepared to launch poorly planned campaign

What the six wise men told Tony Blair

Months before the invasion of Iraq in 2003, experts sought to warn the PM about his plans. Here, four of them recall that day
25 years of The Independent on Sunday: The stories, the writers and the changes over the last quarter of a century

25 years of The Independent on Sunday

The stories, the writers and the changes over the last quarter of a century
Homeless Veterans appeal: 'Really caring is a dangerous emotion in this kind of work'

Homeless Veterans appeal

As head of The Soldiers' Charity, Martin Rutledge has to temper compassion with realism. He tells Chris Green how his Army career prepared him
Wu-Tang Clan and The Sexual Objects offer fans a chance to own the only copies of their latest albums

Smash hit go under the hammer

It's nice to pick up a new record once in a while, but the purchasers of two latest releases can go a step further - by buying the only copy
Geeks who rocked the world: Documentary looks back at origins of the computer-games industry

The geeks who rocked the world

A new documentary looks back at origins of the computer-games industry
Belle & Sebastian interview: Stuart Murdoch reveals how the band is taking a new direction

Belle & Sebastian is taking a new direction

Twenty years ago, Belle & Sebastian was a fey indie band from Glasgow. It still is – except today, as prime mover Stuart Murdoch admits, it has a global cult following, from Hollywood to South Korea
America: Land of the free, home of the political dynasty

America: Land of the free, home of the political dynasty

These days in the US things are pretty much stuck where they are, both in politics and society at large, says Rupert Cornwell
A graphic history of US civil rights – in comic book form

A graphic history of US civil rights – in comic book form

A veteran of the Fifties campaigns is inspiring a new generation of activists
Winston Churchill: the enigma of a British hero

Winston Churchill: the enigma of a British hero

A C Benson called him 'a horrid little fellow', George Orwell would have shot him, but what a giant he seems now, says DJ Taylor
Growing mussels: Precious freshwater shellfish are thriving in a unique green project

Growing mussels

Precious freshwater shellfish are thriving in a unique green project