Kate Moss and David Ginola, it is revealed today, will join actress Andie MacDowell and model Amy Mullins in expressing their thoughts on beauty for broadcast on giant video screens when the Dome finally opens on New Year's Day.
The Body Zone display is part sponsored by L'Oreal, the cosmetic company for whom Ms Moss, Ms MacDowell and Mr Ginola are the public faces.
But the choice of Kate Moss has been described as unfortunate by a spokeswoman for the anti-smoking campaign ASH. "She has been well-known as a smoker. We do know that young girls smoke and that role models have a large part to play in their behaviour."
Ms Moss, who at 25 has spent large parts of the last decade in a well- publicised fight with drink and drugs, is filmed urging people to believe in themselves. "Beauty is more about the individual as a person and how they are inside," she says. "What makes a person beautiful to me is their honesty and their love and their heart and their soul."
Last month, Anne Wise, from the Schools Health Education Unit in Exeter, said girls had in some ways overtaken boys in their risk-taking behaviour, warning that "... girls are envying models and stars who are thin, who drink and smoke and appear to be glamorous. It is very much a look that they want to copy despite the risks to their own health."
David Ginola, who plays for Tottenham Hotspur, explains beauty is more than skin-deep. "The beauty of football is about strong players with creation, imagination, grace. When you are fit you feel good in terms of beauty."