Although basic foodstuffs are not affected, most goods and services will be forced up, including hotel rooms, restaurant prices, wine and spirits. Motorists are especially stung; the rise applies to petrol, hire-cars, motorway tolls and breakdown services. Public transport and telephone calls also suffer.
British visitors this month will receive about 7.5 francs for every pound, compared to 8.2 francs last year and about nine francs five years ago.
For many foreign visitors, the VAT rises could be the last straw, classifying France as an 'expensive' country better left to the rich. Representatives of the French tourist industry have already made their fears known.
Almost the entire front-bench teams of the Conservative and Labour parties - including the Prime Minister - are on holiday in France at present. But the total number of British tourists crossing the Channel is expected to fall this year from 8 million to 7 million.
Those who do make the trip are spending less. A trend to less expensive holidays has also been noted among the French, with campsites, gites and simple hotels doing well. Advance bookings are well down, with people choosing shorter, as well as cheaper, holidays.
The only area not to have been affected is the luxury end of the market. In Paris and the Riviera high-spending Russians and east Europeans have joined the traditional clientele.
French anger, page 7
What's dear and what's cheap in France
Meal for two at bistro
Train fare, 200 miles return
Double room and breakfast in
Litre unleaded petrol
Two litres Evian water
pounds 50 pounds 35
pounds 41 (Paris-Dijon) pounds 33 (London-Manchester)
pounds 100 (Paris) pounds 70
pounds 33 (provinces)
pounds 1.33 pounds 1.65
pounds 2.50 pounds 2.50 pounds 2 82pReuse content