Students are being bombarded with patronising PR, advertising everything from food to clothes and technology as companies attempt to capitalise on A-level results day.
More than 400,000 teenagers have been accepted into university so far and more are going through clearing today, while others reconsider their options.
But some of the UK's largest brands are hoping they will put down the phone to Ucas, stop calling future universities and stall the celebrations to spend money on their products.
They want students to buy their food...
You've got this... #ALevelResults— Nando's (@NandosUK) August 13, 2015
And if you didn't get the #ALevelresults you need remember, Kanye rhymed 'restaurant' with 'croissant'... And he's a multi-millionaire.— Jack Wills (@JackWills) August 13, 2015
Good luck to everyone waiting on A level results today, you'll smash it #Alevelresults— TOPMAN (@Topman) August 13, 2015
And this time next week, it will be starting all over again for GCSEs.Reuse content