what's in a name?

Bordeaux's illustrious history of wine production extends back to the Middle Ages. In the 12th century, Richard Coeur de Lion used Bordeaux's wines for his household. His brother, King John, introduced the region's wine merchants to the English during his reign.

The English connection continued to bolster Bordeaux's status when Samuel Pepys, the English diarist, drank some claret in a cafe called Pontacks in 1663. He described the beverage as having a "good and most peculiar taste".

Fifteen years later, John Locke visited Bordeaux and was astounded by its fecundity, although, as he wrote: "Pontac, so much esteemed in England, grows on a rise of ground, openmost to the west in pine white sand, mixed with a little gravell. One would imagine it scarce fit to bear anything."

But bear great things it did, and by the following century was favoured by America's elite. In 1787, Thomas Jefferson purchased a couple of fruity little numbers - a 1784 Chateau d'Yquem and a Chateau Margaux - which he described as "indeed dear". The man who became the third president of the United States knew his wines; in 1885 both were included in Bordeaux's top five. But he may have been shocked to discover quite how dear they would become. In 1986 the bottle of d'Yquem fetched $56,000 at auction and the following year the Margaux was bought for $30,000. It was, of course, only a half-bottle.

Bordeaux's reputation has carried it a long way. The famous chateaux of the region have no need to entice passers-by with slick tourist packages and information centres; bulk orders account for 99 per cent of sales, and in recent years, sales to the Far East have sky-rocketed. But for how much longer can this continue?

Start your day with The Independent, sign up for daily news emails
Have you tried new the Independent Digital Edition apps?
News
ebookA unique anthology of reporting and analysis of a crucial period of history
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs Education

Guru Careers: Graduate Software Developer / Junior Developer

£20 - 28k + Benefits: Guru Careers: We are seeking a Graduate Software Develop...

Recruitment Genius: Graduate Trainee Teacher - Maths

£18000 - £21000 per annum: Recruitment Genius: This organization is the larges...

Guru Careers: Graduate Software Developer / Junior Developer

£20 - 28k + Benefits: Guru Careers: We are seeking a Graduate Software Develop...

Reach Volunteering: Would you like to volunteer your expertise as Chair of Governors for Livability?

Voluntary and unpaid, reasonable expenses are reimbursable: Reach Volunteering...

Day In a Page

Fifa corruption: The 161-page dossier that exposes the organisation's dark heart

The 161-page dossier that exposes Fifa's dark heart

How did a group of corrupt officials turn football’s governing body into what was, in essence, a criminal enterprise? Chris Green and David Connett reveal all
Mediterranean migrant crisis: 'If Europe thinks bombing boats will stop smuggling, it will not. We will defend ourselves,' says Tripoli PM

Exclusive interview with Tripoli PM Khalifa al-Ghweil

'If Europe thinks bombing boats will stop smuggling, it will not. We will defend ourselves'
Raymond Chandler's Los Angeles: How the author foretold the Californian water crisis

Raymond Chandler's Los Angeles

How the author foretold the Californian water crisis
Chinese artist who posted funny image of President Xi Jinping facing five years in prison as authorities crackdown on dissent in the arts

Art attack

Chinese artist who posted funny image of President Xi Jinping facing five years in prison
Marc Jacobs is putting Cher in the limelight as the face of his latest campaign

Cher is the new face of Marc Jacobs

Alexander Fury explains why designers are turning to august stars to front their lines
Parents of six-year-old who beat leukaemia plan to climb Ben Nevis for cancer charity

'I'm climbing Ben Nevis for my daughter'

Karen Attwood's young daughter Yasmin beat cancer. Now her family is about to take on a new challenge - scaling Ben Nevis to help other children
10 best wedding gift ideas

It's that time of year again... 10 best wedding gift ideas

Forget that fancy toaster, we've gone off-list to find memorable gifts that will last a lifetime
Paul Scholes column: With the Premier League over for another year, here are my end of season awards

Paul Scholes column

With the Premier League over for another year, here are my end of season awards
Heysel disaster 30th anniversary: Liverpool have seen too much tragedy to forget fateful day in Belgium

Liverpool have seen too much tragedy to forget Heysel

Thirty years ago, 39 fans waiting to watch a European Cup final died as a result of a fatal cocktail of circumstances. Ian Herbert looks at how a club dealt with this tragedy
Amir Khan vs Chris Algieri: Khan’s audition for Floyd Mayweather may turn into a no-win situation, says Frank Warren

Khan’s audition for Mayweather may turn into a no-win situation

The Bolton fighter could be damned if he dazzles and damned if he doesn’t against Algieri, the man last seen being decked six times by Pacquiao, says Frank Warren
Blundering Tony Blair quits as Middle East peace envoy – only Israel will miss him

Blundering Blair quits as Middle East peace envoy – only Israel will miss him

For Arabs – and for Britons who lost their loved ones in his shambolic war in Iraq – his appointment was an insult, says Robert Fisk
Fifa corruption arrests: All hail the Feds for riding to football's rescue

Fifa corruption arrests

All hail the Feds for riding to football's rescue, says Ian Herbert
Isis in Syria: The Kurdish enclave still resisting the tyranny of President Assad and militant fighters

The Kurdish enclave still resisting the tyranny of Assad and Isis

In Syrian Kurdish cantons along the Turkish border, the progressive aims of the 2011 uprising are being enacted despite the war. Patrick Cockburn returns to Amuda
How I survived Cambodia's Killing Fields: Acclaimed surgeon SreyRam Kuy celebrates her mother's determination to escape the US

How I survived Cambodia's Killing Fields

Acclaimed surgeon SreyRam Kuy celebrates her mother's determination to escape to the US
Stephen Mangan interview: From posh buffoon to pregnant dad, the actor has quite a range

How Stephen Mangan got his range

Posh buffoon, hapless writer, pregnant dad - Mangan is certainly a versatile actor