Pupils will be paid for by the Government, but the schools will be free to offer the education they choose. Last month she set up her own think-tank, the New Schools Network, to help make this happen, and knows she has the prevailing educational wind in her sails.
After all, the idea is already up and running on a small scale with the Labour Government's academies programme. Now, as a former adviser to shadow schools secretary Michael Gove, she has been able to shape and extend it so that it sits squarely within Tory plans to tackle social ills by lifting the yoke of big government from people's shoulders. Potential school providers are already sniffing around this new market, while specialist groups such as the Steiner and Montessori schools sense a golden opportunity.
But who is Rachel Wolf? And where has she found the confidence to bound so youthfully on to the national stage? Meet her and you realise quickly that a short answer might be "from within her own head". She has a powerful intellect, steely determination and a clear ability to marshal data. Ideas excite her, and she speaks rapidly and well about those she has come to believe in. She knows she is young to be doing what she's doing. "But I really want this to happen. And I thought: if I don't do it now, then when?" she says.
A longer answer might be that she has been preparing for it her whole life. Her father is Martin Wolf, chief economics commentator at the Financial Times, and her mother is Alison Wolf, professor of public-sector management at King's College, London, and an expert on education and employment. "So I was always interested in education, always aware of it. And, yes, of course there were plenty of arguments at home at mealtimes. We're an urban, Jewish, intellectual family!"
She went to her local Dulwich primary school, then to Alleyn's, an independent school in south London, and on to study natural sciences at Cambridge. "I think I imagined myself finding some amazing cure for cancer and saving the world. I always, as long as I can remember, have wanted to feel I was helping someone with something."
Yet she and chemistry did not see eye to eye, so she abandoned thoughts of postgraduate study and went back-packing with friends to Mexico. While there, she received a job alert from the university careers service for a research post with Boris Johnson, the Mayor of London, wrote the required two essays – one on higher education, one on the Taj Mahal – danced all night in a Cancun club, caught an overnight flight home, was interviewed two hours after she landed and got the job. "From then on, I got sucked in," she says.
That job led to working on Johnson's mayoral campaign, and to helping Michael Gove shape the Tories' education policy. However, she insists she is not at all political, and would never take money from any political party for her New Schools Network."I am your classic centrist swing voter," she says. "Although the Tory Party is now something I could support – not surprising, really, since I wrote lots of the policies."
Much of her time was spent looking at the experience of Sweden and the US in allowing state independent schools to flourish. Last February, she went to New York and was blown away by the city's alternative schools, including the Kipp (knowledge is power programme) schools, whose exhilarating, high-voltage programmes are transforming the chances of deprived city children.
"When you go to a building and on the first two floors there's an ordinary school, where the children have absolutely no aspirations, but on the third floor there's a Kipp school where all the children are convinced, completely convinced, that they are going to college, it's amazing. Schools like this have redefined the educational landscape."
This is what she wants to do in Britain. A mixed school economy will, she says, allow new energy to explode into our system and force existing schools to up their game. All the evidence from the US is that the independent charter schools make state schools better. "They give them an incentive to stay attuned to parents and provide new models of innovation and attainment." Charter schools also transform the achievements of poorer children. "That for me is what it is all about. Why should children in deprived areas not have the same sort of choices that children from wealthier families have?"
A big driver for change, she believes, will be young teachers coming up through the fast-track Teach First programme. In America, young graduates from the Teach for America programme, on which Teach First is based, have done much to get alternative schools off the ground.
It is parents, however, worried about class sizes, attainment and discipline, who have been hitting the New Schools Network's phone lines the hardest, asking how to set up schools. "I really believe that individuals have a lot more sense than people give them credit for. Parents know what is best for their children, so if they are unhappy with what is on offer, why shouldn't they be free to set up alternatives?"
In Rachel Wolf's ideal school landscape a whole range of new schools will spring up, lightly regulated and inspected – "I'm not some wild free-marketeer" – but free to design their own curriculum and pay teachers what they like. State schools, she says, will be able to live with these newcomers, and even if they do take a financial hit from the changes, there is wastage in the education budget that can be addressed. "For example, there are questions over the use of classroom assistants and probably a lot that can also be looked at in IT."
The New Schools Network is modelled on a similar advice centre in New York, and has Geoffrey Owen, a former Financial Times editor, as its chair, and Bruce Liddington, the former schools commissioner for England, and Julian Le Grand, professor of social policy at the London School of Economics, among its trustees. She declines to name her financial backers. saying only that they are "a relatively small number of individuals who have a long-standing interest in supporting education projects, particularly the academy programme."
The New Schools Network will advise on policy frameworks, and offer support and mentoring to those setting up schools. What goes on in those schools will not be its concern. If they are good, they will succeed. If not, they won't.
So does she have any doubts at all about the power of such a system to transform education? "You have to get the framework right. But there are so many studies that show the benefits."
And what does she see herself moving on to, after this is off the ground? "I have no idea. This is a long-term thing for me. I want to see it succeed. It's such an important idea, with so much potential. I can't think of any better education policy."
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