Europe air fare wars take off
Monday 17 June 1996
Debonair, based at Luton Airport, is providing free tickets for its opening flights on Thursday to Munich, Dusseldorf and Barcelona. After that a typical one-way fare to Germany will cost pounds 39 and one-way to Barcelona just pounds 47.
Their services are part of an unprecedented era of cheap travel for Britons eager to leave the country. EasyJet, a cut-price airline at Luton, has just extended its services to Nice and Barcelona.
And Le Shuttle train services are publicising pounds 49 day return fares to the Continent, with some tickets costing only pounds 19 if a passenger wants to slip across the Channel after 2pm - providing they are back by midnight.
Debonair is run by chairman and chief executive Franco Mancassola, who has persuaded 500 investors from all over Europe to back his new venture.
As with EasyJet, Debonair aims to reduce costs by providing no hot meals on board its flights, and by selling tickets direct to the public, though unlike its close rivals it will also be selling flights through travel agents. Its Whisper jets will be one class.
The vice-president of marketing, Barry Zorn, said Debonair was not aiming to take part in an air price-war. "We are not thinking about that at all, our concept is just to offer affordable travel. Perhaps people who have never flown before will be attracted by what we have to offer."
News of the cheaper air fares this summer were hailed by consumer groups. Kim Winter, acting deputy editor of Holiday Which? said: "I think generally this is good news for the consumer - as long as people realise that in terms of service they will get what they pay for."
- 1 Forget 'The Dress': Here are five of the biggest news stories you might have missed
- 2 The black and blue dress: Makers considering a white and gold version
- 3 Prince Harry leaving the armed forced to pursue conservation projects in Africa
- 4 PornHub turns masturbation into energy in bid to save the planet
- 5 The remarkable archaeological underwater discovery that could open up a new chapter in the study of European and British prehistory
Boris Nemtsov shot dead: Outspoken Putin critic who had expressed fears for his life is killed near the Kremlin
Leonard Nimoy dead: Star Trek Spock actor dies after suffering lung disease
PornHub turns masturbation into energy in bid to save the planet
Ukraine crisis: Top Chinese diplomat backs Putin, says West should 'abandon zero-sum mentality'
White and gold or blue and black – what colour is the dress? An eyewitness gives a definitive answer
New theory could prove how life began and disprove God
Half of Ukip voters say they are prejudiced against people of other races
'Cash for access' scandal: Sir Malcolm Rifkind says 'unrealistic' for MPs to live on £67,000 salary
This is what it's like to be dead, according to a guy who died for a bit
'Jihadi John': CAGE representative storms off Sky News accusing Kay Burley of Islamophobia
Aqsa Mahmood branded a 'disgrace' by her parents after claims she recruited three UK girls flying to Middle East
Excellent Salary: Austen Lloyd: EXETER - A great new opportunity with real pot...
Excellent Salary: Austen Lloyd: EXETER - An outstanding senior opportunity for...
salary equal to £40K pro-rata: Sauce Recruitment: Are you available to start a...
£35000 - £40000 per annum: Ashdown Group: Creative Front-End Developer - Claph...