First the Vuitton case, now clothes to put in it

LOUIS VUITTON gave birth to a new fashion monster yesterday. The French label known for making luxury luggage since 1854 launched its first clothing collection, designed by the American minimalist Marc Jacobs. The clothes - flat-front trousers, long skirts, cashmere T-shirts, and rubberised cotton coats in shades of white, grey, pale blue, and a splash of raspberry - were smart, plain and luxurious, much more understated than the luggage and accessories. But these are the sort of clothes that - given the fame and reputation of the label - will sell like hot cakes. Prada sold its first collection of hot cakes in 1989 on the back of a few nylon handbags. Then, Prada's turnover was stable, but small. By last year it was pounds 730m, purely because the clothing label has made the accessories so desirable.

Louis Vuitton took no chances with Marc Jacobs yesterday. While John Galliano and Alexander McQueen have run riot over the houses of Dior and Givenchy, LVMH, the company which own both those labels as well as Louis Vuitton, chose Marc Jacobs as the designer with credibility. Kate Moss is a good friend, and he will never send an outfit resembling Cousin IT down the runway as McQueen has done at Givenchy couture. Instead, Jacobs was a sure, safe bet.

If you want to make headlines, employ a British designer; if you want assured commercial success, employ an American.

All the Paris luxury houses are on course for an overhaul this week. Last night, Hermes, the bastion of French luxury leather-work, was given a facelift by the avant-garde Belgium designer Martin Margiela. Later in the week, Celine, known primarily for handbags, presents a new collection by another American, Michael Kors.

Start your day with The Independent, sign up for daily news emails
Have you tried new the Independent Digital Edition apps?
ebooks
ebooksA celebration of British elections
  • Get to the point
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs General

Ashdown Group: Project Manager - Birmingham - up to £40,000 - 12 month FTC

£35000 - £40000 per annum: Ashdown Group: IT Project Manager - Birmingham - ...

SThree: Recruitment Consultant - IT

£25000 - £30000 per annum + Uncapped Commission: SThree: Sthree are looking fo...

SThree: Trainee Recruitment Consultant - Dublin (based in London)

£20000 - £25000 per annum + commission: SThree: Real Staffing's Pharmaceutical...

SThree: Trainee Recruitment Consultant

£18000 - £25000 per annum + Commission: SThree: Are you great at building rela...

Day In a Page

Fishing for votes with Nigel Farage: The Ukip leader shows how he can work an audience as he casts his line to the disaffected of Grimsby

Fishing is on Nigel Farage's mind

Ukip leader casts a line to the disaffected
Who is bombing whom in the Middle East? It's amazing they don't all hit each other

Who is bombing whom in the Middle East?

Robert Fisk untangles the countries and factions
China's influence on fashion: At the top of the game both creatively and commercially

China's influence on fashion

At the top of the game both creatively and commercially
Lord O’Donnell: Former cabinet secretary on the election and life away from the levers of power

The man known as GOD has a reputation for getting the job done

Lord O'Donnell's three principles of rule
Rainbow shades: It's all bright on the night

Rainbow shades

It's all bright on the night
'It was first time I had ever tasted chocolate. I kept a piece, and when Amsterdam was liberated, I gave it to the first Allied soldier I saw'

Bread from heaven

Dutch survivors thank RAF for World War II drop that saved millions
Britain will be 'run for the wealthy and powerful' if Tories retain power - Labour

How 'the Axe' helped Labour

UK will be 'run for the wealthy and powerful' if Tories retain power
Rare and exclusive video shows the horrific price paid by activists for challenging the rule of jihadist extremists in Syria

The price to be paid for challenging the rule of extremists

A revolution now 'consuming its own children'
Welcome to the world of Megagames

Welcome to the world of Megagames

300 players take part in Watch the Skies! board game in London
'Nymphomaniac' actress reveals what it was really like to star in one of the most explicit films ever

Charlotte Gainsbourg on 'Nymphomaniac'

Starring in one of the most explicit films ever
Robert Fisk in Abu Dhabi: The Emirates' out-of-sight migrant workers helping to build the dream projects of its rulers

Robert Fisk in Abu Dhabi

The Emirates' out-of-sight migrant workers helping to build the dream projects of its rulers
Vince Cable interview: Charging fees for employment tribunals was 'a very bad move'

Vince Cable exclusive interview

Charging fees for employment tribunals was 'a very bad move'
Iwan Rheon interview: Game of Thrones star returns to his Welsh roots to record debut album

Iwan Rheon is returning to his Welsh roots

Rheon is best known for his role as the Bastard of Bolton. It's gruelling playing a sadistic torturer, he tells Craig McLean, but it hasn't stopped him recording an album of Welsh psychedelia
Morne Hardenberg interview: Cameraman for BBC's upcoming show Shark on filming the ocean's most dangerous predator

It's time for my close-up

Meet the man who films great whites for a living
Increasing numbers of homeless people in America keep their mobile phones on the streets

Homeless people keep mobile phones

A homeless person with a smartphone is a common sight in the US. And that's creating a network where the 'hobo' community can share information - and fight stigma - like never before