Louis Vuitton took no chances with Marc Jacobs yesterday. While John Galliano and Alexander McQueen have run riot over the houses of Dior and Givenchy, LVMH, the company which own both those labels as well as Louis Vuitton, chose Marc Jacobs as the designer with credibility. Kate Moss is a good friend, and he will never send an outfit resembling Cousin IT down the runway as McQueen has done at Givenchy couture. Instead, Jacobs was a sure, safe bet.
If you want to make headlines, employ a British designer; if you want assured commercial success, employ an American.
All the Paris luxury houses are on course for an overhaul this week. Last night, Hermes, the bastion of French luxury leather-work, was given a facelift by the avant-garde Belgium designer Martin Margiela. Later in the week, Celine, known primarily for handbags, presents a new collection by another American, Michael Kors.