Five alcopops withdrawn from sale

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The Independent Online
Five alcopop drinks are being withdrawn by manufacturers after breaking the industry's code of conduct, a report by the Portman Group announces today.

The industry watchdog's report also reveals that eight other companies are revising labels, packaging and marketing literature on drinks which similarly breached the code.

Those products being taken off shelves include Barking Frog, Space Doubt, WKD Red and Vixen. Sainsbury's own-brand alcoholic lemonade, criticised for featuring a cartoon-style lemon on the label, is already being discontinued. Meanwhile Speciality Brands, the makers of the alcoholic milk drink Moo, which caused uproar when it was launched, have agreed to give it a new name to make it less appealing to under-18s.

Code Report 4, The Portman Group, 2d Wimpole Street, London W1M 7AA.