Ford forced to pull Full Monty ad
Ford had produced a television commercial for its Escort based on the film The Full Monty, featuring a group of male strippers.
But the advertisement, shown in the North-east, received complaints that it only used white men, whereas the film included a black stripper.
Toyota also climbed down after it ran an advertisement in Australia claiming the Queen was a "British export that's had its day". Devised by Saatchi and Saatchi for a Lexus 4WD car, it appeared the day after the republican convention ended last month, but still faces criticism from royalists.
It featured the grille of a Range Rover below the words: "Don't worry, Your Majesty, you're not the only British export that's had its day."
Philip Benwell, chairman of the Australian Monarchist League, said: "It is a grave insult." In a letter to the Japanese ambassador, he wrote: "How dare your companies disparage the Sovereign of Australia."
Brian Sheehan, chief executive of Saatchi and Saatchi, initially defended the advertisement, saying it was intended to be controversial and had received few complaints, but yesterday designers at the firm said it had been withdrawn.
A Toyota spokesman said it was a one-off. "It was developed in Australia and intended for use only in that country. Toyota (GB) Ltd do not agree with the style or content and would never have allowed such an advert to run in this country. We are very pleased it is no longer being used."
In similar vein, Ford apologised for its Full Monty advertisement and said the company adhered to a strict equal-opportunities policy. However, two years ago it was at the centre of a similar controversy after it was revealed that white faces had been superimposed over black faces in a photograph used for an advertising campaign.
In a statement yesterday Ford said: "The advertisement was not intended to be an exact reproduction of the film and a group of both black and white actors were auditioned and the four most suitable men were chosen. All four happened to be white."
It said it was giving the advertising agency, Ogilvy & Mather, an "extra- special push" in its racial-awareness training schemes, based on Ford's own ethnic-diversity programme.
Bill Morris, secretary of the Transport and General Workers' Union, said: "It would seem neither agency nor client have yet learned society must be reflected in all its diversity ...
"If a black actor was good enough to make The Full Monty a runaway success, black people are good enough to help sell the Ford cars which they make."
- 1 Mario Balotelli: Staff at arson-hit Manchester Dogs' Home convinced Liverpool striker is behind five-figure donation
- 2 Friends 20th anniversary: Alison Jackson photographs reunited cast
- 3 A bottle of wine a day is not bad for you and abstaining is worse than drinking, scientist claims
- 4 The response to my Pizza Express review has been overwhelming, and taught me a lot about journalism
- 5 Free U2 album: How the most generous giveaway in music history turned into a PR disaster
Scottish independence: Despite defeat history may still point to Alex Salmond as the victor
Scottish independence referendum: Frankie Boyle reacts to nation's 'No' vote - 'To be fair, I've always hated Scotland'
Iranian blogger found guilty of insulting Prophet Mohammad on Facebook sentenced to death
Scottish referendum: Police struggle to control Unionist rally in Glasgow's George Square
Hitler’s former food taster reveals the horrors of the Wolf’s Lair
Daniele Watts: Django Unchained actress detained by Los Angeles police after being mistaken for a prostitute
Scottish independence referendum: A nation divided against itself
Scottish independence: David Cameron is becoming the 'George Bush of Britain'
Russia freezes Ukraine into submission: Kiev admits country doesn't have enough fuel for winter
Scottish independence: The Queen breaks silence on referendum debate – as think tank warns of £14bn black hole if Scotland votes Yes
Archbishop of Canterbury admits doubts about existence of God
£30000 - £35000 per annum: Ashdown Group: Marketing Manager (CIM, B2B, MS Offi...
£22000 - £25000 per annum: Ashdown Group: A highly successful organisation wit...
£1 per day: Randstad Education Leeds: Job Purpose To work closely with the he...
£32000 - £42000 Per Annum: Clearwater People Solutions Ltd: Our client is curr...