Hague to get makeover
Tuesday 17 November 1998
In an attempt to rid the Tory leader of his "young fogey" image, a senior editor of the men's fashion bible, GQ magazine, is to be appointed as his personal style consultant.
John Morgan, associate editor at GQ and editor of Debrett's Guide to Etiquette and Modern Manners, will advise Mr Hague on every aspect of his dress sense and public conduct.
The appointment of Mr Morgan, 39, described as a "Burlington Bertie" character for his immaculate appearance, is the latest move in the drive to improve the Tories' image. Advisers believe Mr Morgan will act as a gentle brake on style crimes as the Tory leader attempts to appear both statesmanlike and in touch with today's youth.
News of the post came as the Tories' Creative Forum think-tank met yesterday for the first time to discuss how to rebrand the party. The idea of the party vice-chairman and former Asda boss, Archie Norman, it will look at plans to swap the traditional Tory attachment to the colour blue with a mixture of purple, turquoise and green.
When questioned about his appointment, Mr Morgan remained true to his own edict on loyalty and good manners. His office said: "He doesn't discuss his clients."
- 1 The truth about 'girl things': Three cheers for Heather Watson's honesty
- 2 Man who held up 'hire me' sign at Waterloo station returns a year later with 'I'm hiring' sign
- 4 Tennis fan suing Australian Open organisers for 'failing to shade spectators' during Murray match
- 5 Syrian refugee child beaten by Istanbul Burger King manager for eating customer’s leftover food
Man who held up 'hire me' sign at Waterloo station returns a year later with 'I'm hiring' sign
Saudi preacher who 'raped and tortured' his five -year-old daughter to death is released after paying 'blood money'
Rob Lowe hits out at White House decision not to meet Israeli leader
Iraq invasion 2003: The bloody warnings six wise men gave to Tony Blair as he prepared to launch poorly planned campaign
Winston Churchill: From accusations of anti-Semitism to the blunt refusal that led to the deaths of millions
British Muslim leaders outraged after Eric Pickles says followers of Islam should 'prove their identity'
UK terror fears: My jihadist son returned from Syria mentally scarred – now he is being ignored
Nigel Farage: NHS might have to be replaced by private health insurance
Billy Crystal: 'Stop shoving gay sex scenes in my face'
'We would evict Queen from Buckingham Palace and allocate her council house,' say Greens
French court convicts three over homophobic tweets, in case hailed as a 'significant victory' by LGBT rights campaigners
Excellent Salary : Austen Lloyd: OXFORD - REGIONAL FIRM - An excellent opportu...
Super Package: Austen Lloyd: BRISTOL - SENIOR CLINICAL NEGLIGENCE - An outstan...
£15000 - £50000 per annum: Recruitment Genius: Fantastic opportunities are ava...
Negotiable: Recruitment Genius: A Compute Engineer is required to join a globa...