Junk mailshots hit record levels
Monday 29 June 1998
But nearly one in four items received goes straight in the bin, and the amount which is read fell from 63 per cent two years ago to 59 per cent last year.
Men receive more junk mail than women, and those on higher incomes are targeted more than lower-income families. About 17 per cent of people receive more than six mailshots a week. Insurance companies are responsible for the most direct mail, followed by credit card firms, banks, mail order companies, charities and book clubs.
However, Jo Howard-Brown of the Direct Marketing Information Service, which carried out the research, said it was encouraging that despite the rise in the amount of mail being sent out, the amount binned had not changed. She said: "Direct Mail is increasingly losing its `junk mail' image and is being accepted as a credible part of the overall marketing mix."
Emergency call 'started off dumb, but got pretty serious'
Thought you'd seen it all after the Jeremy Paxman interview?
Greatest mystery about the hit BBC1 show is how it continues to be made at all, writes Grace Dent
"History is violent," says the US Army tank commander Don "Wardaddy" Collier
Striker's four-month ban for biting an opponent expires on Friday
Argentinian scored 'rabona' wonder goal for Tottenham in Europa League – see it here
- 1 This 'woman calls police to order pizza' story isn't going where you're expecting
- 2 Watch what happened when food critics were unknowingly served McDonald's
- 3 Jimmy Carr's controversial Oscar Pistorius joke goes a bit too far at the Q Awards
- 4 Ottawa shootings: Bruce MacKinnon's cartoon is the perfect tribute to soldier Nathan Cirillo
- 5 Of course, teenage girls need role models – but not like beauty vlogger Zoella
Isis releases first video showing the stoning of woman accused of committing adultery as her father shouts 'don't call me Dad'
This 'woman calls police to order pizza' story isn't going where you're expecting
FCKH8: YouTube reinstates provocative anti-sexism video showing young girls swearing
Diwali: What is the festival of lights – and how is it celebrated around the world?
Jimmy Carr's controversial Oscar Pistorius joke goes a bit too far at the Q Awards
Of course, teenage girls need role models – but not like beauty vlogger Zoella
Cameron is warned 'no possibility' of UK reducing immigration and that bid to bring in quota on migrant workers would be illegal
Support for EU membership 'at highest level since 1991' with most Brits wanting to stay 'in'
Thousands with degenerative conditions classified as 'fit to work in future' – despite no possibility of improvement
Residents should throw a street party and mix with immigrant neighbours, councils told
Attacks on 'Ukip Calypso' show how skewed people’s priorities are
£30000 - £35000 Per Annum plus excellent benefits: Clearwater People Solutions...
£120 - £162 per day: Randstad Education Hull: Secondary Geography Teacher - Ja...
£120 - £162 per day: Randstad Education Hull: Secondary Science Teacher Jan 20...
£24000 - £33600 per annum: Randstad Education Manchester Secondary: The Job:Te...