Labour finds window of opportunity
Tuesday 21 November 1995
Labour scooped a record-breaking audience for a party political broadcast last night, as the nation tuned in for the news before the royal interview, and found itself watching "On The Slide" instead.
The five-minute black-and-white film, made by Howard Guard, attacked the Conservatives' record and set out the shadow Chancellor Gordon Brown's plans for "fair taxes".
The timing of yesterday's broadcast was agreed two months ago, long before the Princess of Wales agreed to give her interview to Panorama. By chance, it was the first time a broadcast has been screened on a Monday outside an election campaign, because there is live football on television tonight, tomorrow and Thursday nights, and Labour insisted on a broadcast the week before the Budget. David Hill, the party's chief spokesman, said it was the party's sixth broadcast this year. The Tories have only used two of their permitted six. "They neither feel they have a message worth putting across, nor do they have any coherent line of attack against us," he said.
A Tory party spokesman said: "All the research indicates that PPBs only have any real impact in the run-up to an election. We are quite content for Labour to continue to waste resources on the wrong kind of advertising at the wrong time of year."
Record power surges since 1970
4 July 1990: World Cup semi-final, England v Germany.
April 1991: Darling Buds of May.
May 1991: Darling Buds of May.
11 April 1994: Coronation Street and EastEnders ran head to head and finished at the same time. 16.09 million viewers for EastEnders.
8 May 1985: Dallas and This Is Your Life ended at the same time.
16 January 1984: The Thornbirds.
5 April 1994: EastEnders.18.20 million viewers.
29 July 1981: Diana and Charles's wedding.
9 April 1992: EastEnders. 18.57 million viewers.
3 September 1992: EastEnders.19.26 million viewers.
29th June 1994: Prince Charles's Dimbleby interview.
- 1 To help fuel their propaganda machine against the poor, our government has now decided to redefine the word 'welfare'
- 2 Tower Bridge glass walkway 'smashed' by night-time visitor dropping bottle of beer
- 3 Anti-gay hate preacher accidentally tweets 4,000 followers cartoon clip of him 'confessing' to be a 'homosexual sodomite'
- 4 Woman opens professional cuddling shop – gets 10,000 customers in first week
- 5 Grayson Perry: London needs affordable housing because 'rich people don't create culture'
Kenya bus attack: Primary school head teacher plays dead to escape slaughter by Islamic extremists
Tower Bridge glass walkway 'smashed' by night-time visitor dropping bottle of beer
Anti-gay hate preacher accidentally tweets 4,000 followers cartoon clip of him 'confessing' to be a 'homosexual sodomite'
Woman opens professional cuddling shop – gets 10,000 customers in first week
Grayson Perry: London needs affordable housing because 'rich people don't create culture'
Rochester by-election: Ukip gains second MP as Tory defector Mark Reckless holds seat
'Beast of Bolsover' Dennis Skinner takes Ukip MP Mark Reckless to task moments after he is sworn in
Rochester by-election: Labour MP Emily Thornberry resigns after posting white van and England flags tweet
France 'blocks' Russian sailors from boarding a warship
Rochester aftermath: Sacking of Emily Thornberry will make work of Labour MPs '10 times harder'
Revealed: How the world gets rich – from privatising British public services
£25k + commission + benefits: Savvy Media Ltd: Find a job you love and never h...
Excellent Salary: Austen Lloyd: CORPORATE - Corporate Solicitor NQ+ An excelle...
Voluntary Only - Expenses Reimbursed: Reach Volunteering: A trustee (company d...
£45000 - £65000 per annum: Recruitment Genius: This is a fantastic opportunity...