Leading Stories: New images for the naff
Wednesday 12 November 1997
One of the biggest transformations in recent times has been that of the Labour Party. But there have been embarrassing disasters. The sparkling drink Babycham has undergone three relaunches in five years without shaking off its "naff" image. In 1993 its Bambi-like logo was dropped from the bottles and a television advert featuring a macho man was introduced as part of a drive to make it trendy. But the attempt failed and the emblem was reintroduced earlier this year to try to reattract former drinkers.
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