MARKETING Price is right for the office lager

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The Independent Online
For the second year running, the only price that office workers are able to estimate accurately is the cost of a pint of lager, a survey published today has revealed.

When it came to the cost of everyday business items like yellow sticky notes or computer discs, managers and staff tended to wildly overestimate, the Prices Perceptions study for BT showed.

BT found that people know about the things that are important to them: the average guess of pounds 1.73 for a pint was just 2p off the real average of pounds 1.75. The object of its third such survey was to find out how aware people were of its latest cut in the price of national daytime calls, announced last month.

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