Marketing scores the biggest hits in Top Ten
As the boy band Five topped the chart, with "Keep On Movin'," the record of 30 number ones in 12 months was beaten. And with eight more charts to come this year the record is likely to be smashed.
Music industry experts said a fickle chart created by clubland culture and slick marketing had prompted this faster turnover. This year not one single has remained in the Number One slot for longer than three weeks, in comparison with the days when artists could spend months there.
The Radio 1 DJ Emma B said: "We now have far more throw-away singles from bands you have never heard of and never will again. There is very little follow-up interest. It is an incredible phenomenon."
With a group requiring fewer than 40,000 sales to reach the Top Ten, many plummet out of the charts within a short while, never to be heard of again. These days an artist can reach the top spot with fewer than 100,000 sales on certain weeks.
Much of the marketing is focused on getting fans to buy a record within days of release as sales tend to drop after the first few days. Acts rarely go to Number One if they have not done so within a week.
Gennaro Castaldo, a chart expert at HMV, said: "Marketing is getting slicker and everyone is trying desperately to use sales in the first week to catapult singles to Number One."
- 1 Tidal launch: The most pretentious lines from Alicia Keys' valedictory speech
- 2 Martha Stewart accuses Snoop Dogg of 'smoking for four hours' during Justin Bieber Roast
- 3 Trevor Noah: Jon Stewart's replacement faces online criticism over 'anti-Semitic' tweets
- 4 Turkey power cut: Prime Minister says nationwide blackout could be caused by terrorists
- 5 Gamers confess the worst things they've done in The Sims
Costa Concordia: Shipment of Mob drugs was hidden aboard cruise liner when it hit rocks off Italian coast, investigators say
Martha Stewart accuses Snoop Dogg of 'smoking for four hours' during Justin Bieber Roast
University of Cambridge: Remains of 1,300 scholars are found under building
Jeremy Clarkson 'could be given minder' ahead of a potential Top Gear return
Turkey power cut: Prime Minister says nationwide blackout could be caused by terrorists
Ukip supporters are 55 or older, white and socially conservative, finds British Social Attitudes Report
Street preacher quoting from the Bible fined for calling homosexuality an 'abomination'
Woman filmed launching racist tirade against men on the Tube for speaking in 'own lingo'
The West has it totally wrong on Lee Kuan Yew
David Cameron calls Labour 'hopeless, sneering socialists' while announcing 7-day NHS plans
Revealed: Putin's army of pro-Kremlin bloggers
Negotiable: Recruitment Genius: This leading supplier of compliance software a...
£24000 - £30000 per annum: Recruitment Genius: The Associate System Engineer r...
Negotiable: Recruitment Genius: An Executive Assistant is required to join a l...
£45000 - £50000 per annum + benefits : Ashdown Group: A highly successful, glo...