Marketing scores the biggest hits in Top Ten
As the boy band Five topped the chart, with "Keep On Movin'," the record of 30 number ones in 12 months was beaten. And with eight more charts to come this year the record is likely to be smashed.
Music industry experts said a fickle chart created by clubland culture and slick marketing had prompted this faster turnover. This year not one single has remained in the Number One slot for longer than three weeks, in comparison with the days when artists could spend months there.
The Radio 1 DJ Emma B said: "We now have far more throw-away singles from bands you have never heard of and never will again. There is very little follow-up interest. It is an incredible phenomenon."
With a group requiring fewer than 40,000 sales to reach the Top Ten, many plummet out of the charts within a short while, never to be heard of again. These days an artist can reach the top spot with fewer than 100,000 sales on certain weeks.
Much of the marketing is focused on getting fans to buy a record within days of release as sales tend to drop after the first few days. Acts rarely go to Number One if they have not done so within a week.
Gennaro Castaldo, a chart expert at HMV, said: "Marketing is getting slicker and everyone is trying desperately to use sales in the first week to catapult singles to Number One."
- 1 California man brutally beat 82-year-old Sikh grandfather he mistook for 'one of those people'
- 3 School kitchen manager 'fired from Colorado school for giving hungry students free lunches'
- 5 Charles Kennedy 'had better judgement drunk than many sober politicians' says Ian Hislop
California man brutally beat 82-year-old Sikh grandfather he mistook for 'one of those people'
Amber Peat: Body found in search for missing 13-year-old who left house after argument with her parents
School kitchen manager 'fired from Colorado school for giving hungry students free lunches'
Alton Towers closed after horror crash on The Smiler raises safety questions for theme park
Alton Towers crash: Four guests seriously injured as Smiler ride carriages collide
Thousands of teenage girls enduring debilitating illnesses after routine school cancer vaccination
Migrants in Kos: Photos show real tragedy after Brits abroad complain of 'awkward' holidays
British tourists complain that impoverished boat migrants are making holidays 'awkward' in Kos
Michael Gove determined to scrap the Human Rights Act – even if Scotland retains it
Threat to scrap Human Rights Act could see UK follow Nazi example, warns UN official
Church of England 'one generation away from extinction' after dramatic loss of followers
£40000 - £47000 per annum: Recruitment Genius: A 3rd Line Virtualisation / Sto...
£26000 - £35000 per annum: Recruitment Genius: A successful national service f...
£15000 - £25000 per annum: Recruitment Genius: This is an opportunity to join ...
£17500 - £20000 per annum: Recruitment Genius: We currently require an experie...