Marketing scores the biggest hits in Top Ten
As the boy band Five topped the chart, with "Keep On Movin'," the record of 30 number ones in 12 months was beaten. And with eight more charts to come this year the record is likely to be smashed.
Music industry experts said a fickle chart created by clubland culture and slick marketing had prompted this faster turnover. This year not one single has remained in the Number One slot for longer than three weeks, in comparison with the days when artists could spend months there.
The Radio 1 DJ Emma B said: "We now have far more throw-away singles from bands you have never heard of and never will again. There is very little follow-up interest. It is an incredible phenomenon."
With a group requiring fewer than 40,000 sales to reach the Top Ten, many plummet out of the charts within a short while, never to be heard of again. These days an artist can reach the top spot with fewer than 100,000 sales on certain weeks.
Much of the marketing is focused on getting fans to buy a record within days of release as sales tend to drop after the first few days. Acts rarely go to Number One if they have not done so within a week.
Gennaro Castaldo, a chart expert at HMV, said: "Marketing is getting slicker and everyone is trying desperately to use sales in the first week to catapult singles to Number One."
- 1 Man who held up 'hire me' sign at Waterloo station returns a year later with 'I'm hiring' sign
- 4 Tennis fan suing Australian Open organisers for 'failing to shade spectators' during Murray match
- 5 This crazy skiing video will leave you feeling queasy
Man who held up 'hire me' sign at Waterloo station returns a year later with 'I'm hiring' sign
Saudi preacher who 'raped and tortured' his five -year-old daughter to death is released after paying 'blood money'
AirAsia QZ8501: Black box reveals warning alarms 'screamed' before crash, as more bodies recovered from near fuselage of jet
Rob Lowe hits out at White House decision not to meet Israeli leader
Iraq invasion 2003: The bloody warnings six wise men gave to Tony Blair as he prepared to launch poorly planned campaign
British Muslim leaders outraged after Eric Pickles says followers of Islam should 'prove their identity'
UK terror fears: My jihadist son returned from Syria mentally scarred – now he is being ignored
Nigel Farage: NHS might have to be replaced by private health insurance
Billy Crystal: 'Stop shoving gay sex scenes in my face'
French court convicts three over homophobic tweets, in case hailed as a 'significant victory' by LGBT rights campaigners
'We would evict Queen from Buckingham Palace and allocate her council house,' say Greens
Excellent Salary : Austen Lloyd: OXFORD - REGIONAL FIRM - An excellent opportu...
Super Package: Austen Lloyd: BRISTOL - SENIOR CLINICAL NEGLIGENCE - An outstan...
£15000 - £50000 per annum: Recruitment Genius: Fantastic opportunities are ava...
Negotiable: Recruitment Genius: A Compute Engineer is required to join a globa...