The Independent
i Newspaper
 
TheIPaper
The Independent around the web
E-break Time
Independent Crossword
Latest Video
To promote its revolutionary new product, Ready Baked Jackets, McCain has introduced 3D fibreglass models of baked tatties at selected bus stops in London, York, Manchester, Nottingham and Glasgow

Why an innovation in advertising is causing a stink

It was probably only a matter of time before "Smell-vertising" became a reality and it looks like fast-food spud specialists McCain is the first major company to get in on the act.

The ASA ordered L'Oréal not to use the advert again

Rachel Weisz L'Oréal advert censured for altering image

"Skin looks smoother," cooed the text alongside a magazine advert showing a picture of the Oscar-winning actress Rachel Weisz. "Complexion looks more even," it added, as an encouragement to the reader to buy L'Oréal product Revitalift Repair 10. But the beauty company had not been able to resist using digital trickery to enhance even the looks of a Hollywood leading lady.

Rio, Katie and the Twitter Snickers adverts that left Mars feeling bitter

ASA investigates company after Rio Ferdinand and Katie Price promote snack bar on social network site

SuperGroup says 'product wins the day' as sales jump

The fashion retailer SuperGroup has shown its UK fashion rivals a clean pair of heels by delivering almost a 10 per cent leap in underlying sales over the festive period.

Natalie Rogers, 34, mother of eight-year-old twins Minnie and Maisy: 'They eat some of the things in the report at least twice during the week, especially things like Cheestrings, Nesquik and Capri-Sun'

Junk food firms 'use web to get round advertising ban'

Children being targeted online by manufacturers whose products fall foul of TV regulations

Ofcom rejects probe into TV advertising

Advertising agencies and broadcasters are breathing a sigh of relief after the media regulator Ofcom decided against recommending a Competition Commission investigation into how TV ads are bought and sold.

Web discount firm Groupon 'broke advertising laws'

UK regulators could force US company to drop some of its eye-catching deals

The ad features an actor as the authoritarian President of Zimbabwe, Robert Mugabe

Nando's axes spoof Mugabe advertisement after threats

Nando's, the South African fast-food and restaurant chain, has withdrawn advertising that depicts the ageing, authoritarian President of Zimbabwe, Robert Mugabe, 87, as "the last dictator standing".

Colonel Gaddafi sprays Robert Mugabe with water in the TV advert

'Last dictator' spoof angers Mugabe faithful

A satirical South African advert for Nando's is ruffling feathers in Zimbabwe

In the advert, children sing about Christmas presents paid for with Mum’s credit card

Littlewoods accused of ruining Christmas

Hundreds complain after TV advert shows Mum, rather than Santa, as the one who delivers

'Offensive' Lynx posters banned by watchdog

Six raunchy adverts for Lynx-branded men's toiletries have been banned by the Advertising Standards Authority (ASA) after attracting more than 100 complaints.

Shoppers react to Benetton’s new poster campaign in Paris

We'll take you to court, Vatican tells Benetton

The Vatican has vowed to take legal action against the Italian fashion chain Benetton in retaliation for an advertising campaign that features an image of the Pope kissing an Egyptian imam.

2011: Never just black and white - the fashion brand's advertising images

Can the Pope and Barack Obama save Benetton?

Yesterday, in an attempt to revive its fortunes, the fashion brand unveiled a new poster campaign to shock us back into its stores. But, asks Harriet Walker, will it work?

David signs up to be the new face of Sainsbury’s

Brand it like Beckham: David signs up to replace Jamie Oliver as face of Sainsbury's

When the Beckhams moved to Los Angeles, Victoria had one regret: "What I will miss is M&S," she said.

'Responsible drinking' ads fuel binges

Alcohol-industry campaigns to promote responsible drinking may instead be encouraging people to drink more, according to a new study.

Career Services

Day In a Page

Silent revolution at the Baftas as the French take top awards

Silent revolution at the Baftas

The Artist wins in seven categories, with Meryl Streep the other big success story
Whitney Houston: The diva who had – and lost – it all

The diva who had – and lost – it all

Nick Hasted charts the highs and lows of Whitney Houston's life
How Picasso won over (some of) the British

How Picasso won over (some of) the British

Winston Churchill and Evelyn Waugh hated his work, but Picasso provided inspiration for a whole generation of UK artists
Topshop: A Decade Of Design

Topshop: A Decade Of Design

When London Fashion Week starts on Friday, Topshop will celebrate 10 years backing its brightest young stars
John Prescott: 'My wife thought I'd just retire, but I'm not a slippers man'

'My wife thought I'd just retire, but I'm not a slippers man'

At 73, John Prescott isn't mellowing. In fact he's taking a shot at becoming a police commissioner
Jim Gamble: We are losing the race to protect our young

Jim Gamble: We are losing the race to protect our young

Technology and the children who use it won't wait for slow-moving child-protection services and police to catch up
Sarah Sands: A friend is not the one you turn to, but the person who turns to you

Sarah Sands on friendship

A friend is not the one you turn to, but the person who turns to you
Andy Burnham: 'It's a genie out of the bottle moment'

Andy Burnham interview

'It's a genie out of the bottle moment'
Leveson: What we've learnt so far

Leveson: What we've learnt so far

Ingenious hacks, shifty editors and attacks of Sudden Memory Loss Syndrome – Matthew Bell assesses the state of play at the Royal Courts of Justice
Modern lovers: The 'sexual body warriors' and pioneers transforming 21st-century relationships

Modern lovers: The 'sexual body warriors'

Sarah Morrison meets the people redefining love in the 21st century.
'I was angry, so angry': How heartbreak, betrayal and Su Pollard helped Estelle find pop success

Estelle: 'I was angry, so angry'

The singer talks about heartache, betrayal and bouncing back.
Choc tactics: Bill Granger's Valentine's recipes for chocoholics

Bill Granger's Valentine's recipes for chocoholics

Should it be white, milk or plain? Can you make a melt-in-the-mouth pudding without using any?
Male, pale & stale: Could more women on the board help Mothercare – and other ailing firms?

Male, pale & stale

Could more women on the board help Mothercare – and other ailing firms?
Upstairs, downstairs, 2012-style

Upstairs, downstairs, 2012-style

There are now more domestic workers in Britain than in Edwardian times
Boos in Berlin for Jolie's war drama

Boos in Berlin for Jolie's war drama

Hollywood star defends her hard-hitting and controversial story set during the 1990s Bosnian conflict