Advertising

ITV buoyed by predicted rise in ad revenue

ITV expects advertising revenues to grow in December for the first time in almost 18 months, but there was no word on its search for a new chairman.

Inside Advertising

Claire Beale On Advertising: Unilever is turning to a crowd of bounty hunters

Monday, 2 November 2009

Hot news, trend watchers: the age of user-generated advertising is over. Admit it, you're relieved. Phew, you're thinking, no more ads made by lonely pubescent punters in their bedrooms – the stuff made by the pros is bad enough.

Beatles fans lash out as hippie anthem used in ad

Friday, 30 October 2009

Beatles fans have reacted angrily to the use of the band's hippie anthem "All You Need Is Love" to promote a range of £300 consumer gadgets.

Claire Beale On Advertising: Adland goes on the offensive in fight for survival

Monday, 26 October 2009

It is the mark of a troubled industry that the advertising business is suddenly tooling itself up with new think-tanks and foundations as it prepares to battle for survival.

News flash: press ads really work

Monday, 19 October 2009

It's an unlikely champion of the press: ayellow-silhouetted furtive figure, donning the archetypal Trilby hat of a Fleet Street hack and throwing open his reporter’s raincoat to flash a promise: “Expose yourself?to 23 million people tomorrow.”

Claire Beale On Advertising: How Pepsico rescued itself from a tech disaster

Monday, 19 October 2009

It’s not often that you hear one of the world’s biggest brands saying sorry, but Pepsico was forced to apologise last week for an illjudged social media campaign that has kicked up one of the biggest advertising storms of the year and highlighted the perils of social media engagement.

OFT targets 'misleading' online retail advertising

Friday, 16 October 2009

The Office of Fair Trade (OFT) is set to investigate potentially dodgy advertising practices by retailers, especially over the internet, saying companies could face enforcement action if they breach consumer law.

Claire Beale On Advertising: How planning assured a supersoldier's success

Monday, 12 October 2009

Ask people who don't work in the business what advertising is and they'll probably tell you (when they've stopped being rude), that it's words and pictures that try to sell them things in magazines and newspapers, and on TV. But behind those words and pictures is a whole industry of insight and understanding that makes the ads themselves effective.