Advertising
Claire Beale On Advertising: Faraway galaxy comes to street near you
You'll remember that scene in Star Wars when bun-headed Princess Leia appears in holographic form to tell Obi-Wan Kenobi that he's her only hope. Fantastical sci-fi, back in the Seventies. Not any more; today it's a reality, of a sort, and it's the latest hot thing in marketing. Welcome to the world of "augmented reality", or AR.
Inside Advertising
Kit Kats as postcards? This is not the work of Mad Men
Monday, 6 July 2009
JWT’s world chief Bob Jeffrey tells Ian Burrell the secrets of global advertising
Secrets of the war against the Bank
Monday, 29 June 2009
The Treasury is deploying every 21st-century weapon of spin in its public relations battle with the Old Lady of Threadneedle Street, reports economics editor Sean O'Grady
Claire Beale On Advertising: Proof that we Cannes make a difference
Monday, 29 June 2009
Last week was Cannes week. In boom time, that means that pretty much the entire London creative community with access to an expenses account decamps to the South of France for a few days of eating, drinking and messing about on yachts. In recession, it means that boasting about the size of your vessel has been replaced with boasting about the poverty of your accommodation. Some adlanders even took their tents but plenty didn't go at all.
Claire Beale on Advertising: Technology means posters will stick around
Monday, 22 June 2009
I could tell you about Cannes – the Cannes Advertising Festival. But really most of London’s adland seems barely to have noticed that this is Cannes week.
Claire Beale on Advertising: Britain's got talent, but no winners
Monday, 15 June 2009
It wasn't a night for the Brits last Thursday. Not at all. The D&AD awards might be one of the most important dates in the British adland calendar but, when the pencils were handed out at the Round House in Camden, north London, last week, home-grown winners were rarer than the green shoots of economic recovery. Big disappointment.
US family's Christmas snap turns up in Czech ad
Thursday, 11 June 2009
When Danielle Smith and her family posed for their Christmas card photo last year, they knew they'd share it with family and friends.
Claire Beale on Advertising: Let's be honest, all of us need GM to be reborn
Monday, 8 June 2009
"Let's be completely honest. No company wants to go through this." The voice is smoothly soothing. "This" is Chapter 11. But don't panic. This is General Motors's phoenix ad.
Ryanair drops royal ad campaign
Sunday, 7 June 2009
Faster than it turns around its flights, the low-cost airline pulls promotion featuring Queen Sofia of Spain after a threat of legal action
Claire Beale on Advertising: Susan can be the face of big tummy-tuck pants
Monday, 1 June 2009
So, I'm taking a gamble here. By the time you're reading this, you know whether Susan Boyle has just won an extension to her fifteen minutes or whether we've all decided that Britain's got a better, brighter talent.
'I'm too sexy for rock 'n' roll', says adland's king of music
Monday, 25 May 2009
Having composed music for 600 adverts, from Bacardi to Fruitella, Chris Smith is the biggest pop star you've never heard of, writes Amol Rajan
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