Advertising
On Advertising: Morrisons grows into seasoned TV campaigner
Morrisons does not make great ads. Oh no. And I think we should be clear about that from the start.
Inside Advertising
An ad agency goes in search of the world's next leaders
Monday, 16 November 2009
In between overseeing the ad campaign which may propel David Cameron into No 10 next spring, the irrepressible David Jones, is working on a project which could have an even great bearing on the future.
Ad revenue declines slow to 19 per cent at Johnston
Thursday, 12 November 2009
Johnston Press, which owns the Yorkshire Post and The Scotsman, yesterday backed the "greater stability" in its advertising revenues, as the declines slowed over the past 10 weeks.
Tango posters 'unlikely to cause offence'
Wednesday, 11 November 2009
Complaints that posters for the soft drink Tango were "offensive" have been dismissed by the Advertising Standards Authority (ASA).
Your mission: bring the world to life with a pint of Guinness
Monday, 9 November 2009
Will an epic new campaign be successful for the brand with the greatest legacy in advertising?
Google to buy mobile ad network for $750 million
Monday, 9 November 2009
Google is stepping up its push to sell advertising on cell phones, announcing a deal Monday to buy a mobile ad network, AdMob, for $750 million (£449 million) in stock.
On Advertising: Why Microsoft ran scared from a Family Guy
Monday, 9 November 2009
According to Euripides, you can tell a lot about a man by the company he keeps.
The city that went to war on advertising
Sunday, 8 November 2009
Sao Paulo has banned billboards, and residents are using a hotline set up by the Mayor to report any and all offenders
ITV buoyed by predicted rise in ad revenue
Friday, 6 November 2009
ITV expects advertising revenues to grow in December for the first time in almost 18 months, but there was no word on its search for a new chairman.
Claire Beale On Advertising: Unilever is turning to a crowd of bounty hunters
Monday, 2 November 2009
Hot news, trend watchers: the age of user-generated advertising is over. Admit it, you're relieved. Phew, you're thinking, no more ads made by lonely pubescent punters in their bedrooms – the stuff made by the pros is bad enough.
Beatles fans lash out as hippie anthem used in ad
Friday, 30 October 2009
Beatles fans have reacted angrily to the use of the band's hippie anthem "All You Need Is Love" to promote a range of £300 consumer gadgets.
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