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Google to buy mobile ad network for $750 million
Monday, 9 November 2009
Google is stepping up its push to sell advertising on cell phones, announcing a deal Monday to buy a mobile ad network, AdMob, for $750 million (£449 million) in stock.
On Advertising: Why Microsoft ran scared from a Family Guy
Monday, 9 November 2009
According to Euripides, you can tell a lot about a man by the company he keeps.
The city that went to war on advertising
Sunday, 8 November 2009
Sao Paulo has banned billboards, and residents are using a hotline set up by the Mayor to report any and all offenders
ITV buoyed by predicted rise in ad revenue
Friday, 6 November 2009
ITV expects advertising revenues to grow in December for the first time in almost 18 months, but there was no word on its search for a new chairman.
Claire Beale On Advertising: Unilever is turning to a crowd of bounty hunters
Monday, 2 November 2009
Hot news, trend watchers: the age of user-generated advertising is over. Admit it, you're relieved. Phew, you're thinking, no more ads made by lonely pubescent punters in their bedrooms – the stuff made by the pros is bad enough.
Beatles fans lash out as hippie anthem used in ad
Friday, 30 October 2009
Beatles fans have reacted angrily to the use of the band's hippie anthem "All You Need Is Love" to promote a range of £300 consumer gadgets.
Claire Beale On Advertising: Adland goes on the offensive in fight for survival
Monday, 26 October 2009
It is the mark of a troubled industry that the advertising business is suddenly tooling itself up with new think-tanks and foundations as it prepares to battle for survival.
News flash: press ads really work
Monday, 19 October 2009
It's an unlikely champion of the press: ayellow-silhouetted furtive figure, donning the archetypal Trilby hat of a Fleet Street hack and throwing open his reporter’s raincoat to flash a promise: “Expose yourself?to 23 million people tomorrow.”
Claire Beale On Advertising: How Pepsico rescued itself from a tech disaster
Monday, 19 October 2009
It’s not often that you hear one of the world’s biggest brands saying sorry, but Pepsico was forced to apologise last week for an illjudged social media campaign that has kicked up one of the biggest advertising storms of the year and highlighted the perils of social media engagement.
OFT targets 'misleading' online retail advertising
Friday, 16 October 2009
The Office of Fair Trade (OFT) is set to investigate potentially dodgy advertising practices by retailers, especially over the internet, saying companies could face enforcement action if they breach consumer law.
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