A Daft (Punk) marketing boost for Durex: 'Get Lucky' but not pregnant - or infected with something nasty
It seems like an inspired bit of joined-up PR thinking – an invitation from Daft Punk to “Get Lucky” but not also pregnant, or infected with something nasty. The French duo responsible for the horribly catchy single of the summer had apparently jumped into bed with Durex to create condoms with packaging inspired by the cover of their album, Random Access Memories.
NME reported that Durex had sent samples of the prophylactics to DJs, hoping word would spread before an official launch. Diplo, an American DJ, posted a photo of an opened cardboard wrapper with the TMI caption: “Thank god I had those Daft Punk condoms last night.”
The shot went viral, as it were, but when Trending contacted the PR company working for Durex, which is owned by Slough-based Reckitt Benckiser, it denied having any part in the stunt. A statement read: “There is no Durex promotion or partnership with Daft Punk in the UK or any other markets and Durex are not posting free packs to the world’s top DJs.”
Sony Music, Daft Punk’s record company, did not respond in time to enquiries but it seems unlikely artists known for being shy would slap their names on condoms. So whodunnit? For now it remains a mystery but rest assured The Independent is on the case.
Actress sees off speculation about her appearance in an amazing way
Review: Despite an uphill climb to see Jake Bugg in action, his performance is notably flat
Powerful images of strays taken moments before being put down
Review: Witty banalities aside, the comedian has an authentic voice
The Washington Post editor helped Bob Woodward and Carl Bernstein bring down President Nixon
Australian jihadist Abdullah Elmir vows Isis will fight 'until black flag is on the top of Buckingham Palace'
Renee Zellweger on plastic surgery claims: 'I'm living a more fulfilling life and I'm thrilled that perhaps it shows'
Chicago voter tells Obama 'don't touch my girlfriend' – Obama stays super smooth
Oscar Pistorius: The brutal prison life that awaits disgraced athlete
Banksy not arrested: Internet duped by fake report claiming artist's identity revealed
- 1 Renee Zellweger on plastic surgery claims: 'I'm living a more fulfilling life and I'm thrilled that perhaps it shows'
- 2 Salisbury ranked seventh-best city in the world to visit in Lonely Planet’s Best in Travel 2015
- 3 Disney announces new female-led film Moana
- 4 Banksy not arrested: Internet duped by fake report claiming artist's identity revealed
- 5 Russell Brand threatened with arrest after filming outside Fox News headquarters
£80000 - £90000 per annum: Sauce Recruitment: Working for an International Mul...
£25000 - £27000 per annum + Bonus: Sauce Recruitment: Within your role as Busi...
£15 - 20k: Guru Careers: We are looking for an eager IT Graduate / Technology ...
£55 - 65k + 25% Y1 OTE + Fantastic Benefits: Guru Careers: We are seeking an e...