Ban on 'too sexy' Ann Summers radio ad
Saturday 23 October 2010
A hallowe'en radio ad for the lingerie retailer Ann Summers has been banned for being likely to offend listeners, a broadcasting regulator said yesterday.
The Radio Advertising Clearance Centre (RACC) blocked the ad, saying that it contained "fairly overt sexual references in terms of sound effects".
The commercial begins with the sound of screams, which are replaced by screams of pleasure. A voice can then be heard to say: "Tight, short, low-cut. Ann Summers dead sexy Hallowe'en outfits with £5 off. In stores, online and at parties."
A spokesman for the RACC said the ad breached advertising regulations governing taste and offence. Ann Summers has appealed appealed the decision.
"We believe that Britons are broad-minded and would understand the topical and cheeky nature of our advert," said a spokesman for the company.
- 1 What happens to your body when you give up sugar?
- 2 Licence fee: What is the BBC charge – and how will the changes affect you?
- 3 This is what the photographer has to say about the picture of a weasel riding a woodpecker
- 4 Delhi bus rapist blames dead victim for attack because 'girls are responsible for rape'
- 5 Have sex with your iPad thanks to the new sex toy no-one asked for
£30000 - £35000 per annum + benefits : Ashdown Group: A highly successful, glo...
£22000 per annum + pension,bonus,career progression: Ashdown Group: An establi...
£25000 - £30000 per annum: Ashdown Group: Junior Business Systems Analyst role...
£30-35k (P/T - Pro Rata) + Benefits: Guru Careers: We are seeking an experienc...