There's a lot of chat in adland about the death of long copy in ads. Gone (almost) are the days of a beautifully crafted story to accompany a striking image in the commercial spaces between the editorial words.
Consumers, the thinking goes, haven't got the time or the inclination to read what an advertiser has to say. And ad agencies, the thinking goes, haven't got the craft skills required to write engaging copy. Either way, Bartle Bogle Hegarty's new press ads for Audi have no words and don't miss them. This is print advertising at its best: bold, impactful and memorable. No words necessary.