Beale's Best In Show: Levi's (BBH)
Monday 22 September 2008
Not many advertisers stay married to the same ad agency for five years, let alone 25. But the relationship that Levi's has with Bartle Bogle Hegarty has done more than stand the test of time. It has set the advertising agenda and produced some of the most enduring and iconic campaigns of the last quarter of a century.
To mark the anniversary of their relationship, BBH and Levi's have produced four new films around the idea of Live Unbuttoned.
And they're every bit as sexy and provocative as you'd hope. In Secrets and Lies a (young, beautiful) couple confess all the fibs they've told to woo each other into bed. In First Time another (young, beautiful) couple strip off to jump into the sea. In Guitar we see a post coital (young, beautiful) couple and in Unbreakable our (young, beautiful) action heroes do a lot of jumping around.
There's plenty of seductive crotch shots of unbuttoning, though the four executions are all very different. And they're all a long way from the more innocently sexy ads that BBH produced for Levi's in the real glory years (Launderette, Creek and so on).
But what hasn't changed over the years is the agency's clear love of and respect for the Levi's brand. It might be 25 years old, but this is one relationship that still has fire. The only disappointment is that Levi's isn't (so far) putting more money behind the media schedule and giving these ads the mass airing they deserve. To see them you'll have to visit 501.com/premiere . It's worth the trip.
JK Rowling horrified by Harry Potter actor Matthew Lewis's raunchy photoshoot
Evany José Metzker dead: Decapitated body of Brazilian journalist and blogger investigating child prostitution ring found
Georgia Army veteran arrested for breaking window to save dog has charges dropped
Saudi Arabia 'seeking to head United Nations Human Rights Council'
The ten most unequal developed countries in the world
- 1 JK Rowling horrified by Harry Potter actor Matthew Lewis's raunchy photoshoot
- 2 As a white man, I'm surprised more women aren't tweeting the hashtag #KillAllWhiteMen
- 3 Saudi Arabia 'seeking to head United Nations Human Rights Council'
- 4 Georgia Army veteran arrested for breaking window to save dog has charges dropped
- 5 New Zealand 'the best country to work as a prostitute', says sex worker advocacy group
£35 - 40k + Benefits: Guru Careers: We are seeking a Software Developer (JavaS...
£30 - 35k: Guru Careers: A Senior Account Manager / SAM is needed to join the ...
£55000 - £65000 per annum + Benefits: Ashdown Group: Digital Marketing Manager...
£30000 - £40000 per annum + 5% Bonus & 25 Days Holidays: Ashdown Group: Web An...