Bono famine ad is banned

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The Independent Online

A charity founded by Bono has been stopped from showing a campaigning television ad about famine in the Horn of Africa because it breaches rules on political advertising.

Adrian Lovett, Europe director of One, which campaigns against poverty, said: "One is not a political party and we have no political affiliation."

A spokeswoman for Clearcast, which examines ads, said the film could be in breach of the 2003 Communications Act because One says its purpose is to put pressure on political leaders. She said claims in the ad were "directed against a political end".