Cadbury apologises over Naomi Campbell advert
Friday 03 June 2011
Chocolate maker Cadbury has apologised after one of its adverts "caused upset" to supermodel Naomi Campbell.
The campaign for its Dairy Milk Bliss chocolate included the line "Move over Naomi, there's a new diva in town".
A spokesman for the firm said: "Cadbury understands that our latest advertising campaign for Cadbury Dairy Milk Bliss caused upset to Naomi Campbell and her family.
"Cadbury takes its responsibility to consumers very seriously indeed and we would never deliberately produce any marketing material we felt might cause offence to any section of society.
"It was not our intention that this campaign should offend Naomi, her family or anybody else and we are sincerely sorry that it has done so."
The firm has withdrawn the adverts and pledged not to use them again.
Campbell welcomed the apology and said: "The advertisement was in poor taste on a number of levels, not least in the way they likened me to their chocolate bar. It is also a shame that it took so long for Cadbury to offer this apology."
She added the firm, and others like it, should also do more "by having greater diversity at board and senior management level".
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