Claire Beale's Best in show: Toshiba (Grey)
Digg
del.icio.us
Facebook
Reddit
Google
Stumble Upon
Fark
Newsvine
YahooBuzz
Bebo
Twitter
Independent Minds
Grey Advertising doesn’t often find itself basking in praise. Particularly not for its creative work. But change has been on the agenda for 2008 and, just in the nick of time, they’ve unleashed an ad that has the industry taking notice.
Grey’s campaign is a technical wonder, just like Toshiba’s LCD televisions apparently. It uses a souped-up version of a technique called ‘bullet time’, which basically shows people repeating the same action, a bit like a stuck record, while others come and go around them in real time. It’s breathtaking and mesmerisingly watchable. And I honestly can’t think of another Grey ad, ever, that I’d say that about.
The making of 'Toshiba Timesculpture'
Offensive or abusive comments will be removed and your IP logged and may be used to prevent further submission. In submitting a comment to the site, you agree to be bound by the Independent Minds Terms of Service.
- Print Article
- Email Article
-
Click here for copyright permissions
Copyright 2009 Independent News and Media Limited
