Here comes the sun – and 2012's M&S campaign
Marks & Spencer debuted its summer advert last night, and after 2011's Miami-set extravaganza it has gone for a British theme, featuring egg and spoon races, rowing boats and more Union Jacks than a BNP convention. Fans of M&S' formulaic advertising won't be disappointed; this one ticks every box.
Twiggy, Myleene and Dannii are still the best of friends who have more fun than a gaggle of seven-year-olds at Disneyland. Their faces must hurt from smiling.
Noemie Lenoir, the face of M&S underwear, wears less than everyone else, namely a bikini top. To play tennis in.
Jamie Redknapp, the thinking marketer's dull/handsome footballer of choice (see also Thomas Cook, Nintendo) is on hand to show a well-scrubbed pack of kids how to play.
An inoffensive song that the M&S demographic loves ("Here Comes The Sun") is covered by an inoffensive artist that the M&S demographic loves (Gary Barlow). It will probably go to number one.
Kate Winslet thanked 'particularly horrible' girl who bullied her at school after Titanic success
Is Britain really full up? Are migrants taking our jobs? A leading academic answers the most common anti-immigration claims
Stuart Baggs: Apprentice star 'The Brand' found dead aged 27
As the world mourned the death of Cecil the lion, five endangered elephants were killed in Kenya
Living in Spain and commuting to London 'cheaper than actually working in London'
- 1 Top Gear team of Jeremy Clarkson, Richard Hammond and James May officially heading to Amazon Prime for new car show
- 2 Stuart Baggs: Apprentice star 'The Brand' found dead aged 27
- 3 As the world mourned the death of Cecil the lion, five endangered elephants were killed in Kenya
- 4 How to cancel Amazon Prime: after Top Gear hiring, how to leave premium service
- 5 Living in Spain and commuting to London 'cheaper than actually working in London'
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