Here comes the sun – and 2012's M&S campaign
Marks & Spencer debuted its summer advert last night, and after 2011's Miami-set extravaganza it has gone for a British theme, featuring egg and spoon races, rowing boats and more Union Jacks than a BNP convention. Fans of M&S' formulaic advertising won't be disappointed; this one ticks every box.
Twiggy, Myleene and Dannii are still the best of friends who have more fun than a gaggle of seven-year-olds at Disneyland. Their faces must hurt from smiling.
Noemie Lenoir, the face of M&S underwear, wears less than everyone else, namely a bikini top. To play tennis in.
Jamie Redknapp, the thinking marketer's dull/handsome footballer of choice (see also Thomas Cook, Nintendo) is on hand to show a well-scrubbed pack of kids how to play.
An inoffensive song that the M&S demographic loves ("Here Comes The Sun") is covered by an inoffensive artist that the M&S demographic loves (Gary Barlow). It will probably go to number one.
Weather bomb in pictures: Storms cuts power for tens of thousands – and snow is on the way
Jessica Chambers: 19-year-old woman 'doused with lighter fluid and burned alive' in the US
Russell Brand calls Nigel Farage 'poundshop Enoch Powell' in BBC Question Time debate
Russell Brand was rendered speechless on Question Time by this man
Fury at Airbus after it hints the super-jumbo may be mothballed
- 1 Nigel Farage: Me vs Russell Brand on Question Time – he's got the chest hair but where are his ideas?
- 2 Harry Potter fans can apply to the Hogwarts-inspired College of Wizardry
- 3 Jessica Chambers: 19-year-old woman 'doused with lighter fluid and burned alive' in the US
- 4 Russell Brand calls Nigel Farage 'poundshop Enoch Powell' in BBC Question Time debate
- 5 Orange Wednesdays are no more
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