Welcome to the new Independent website. We hope you enjoy it and we value your feedback. Please contact us here.

Marks and Spencer ditches celebs in latest ad campaign


Marks and Spencer has ditched celebrity faces for its latest clothing campaign in favour of a range of models to mirror its “broad customer base”.

A total of 10 women ranging in age from 20 to 57 and from size 8 to 16 will model the retailer's Autumn 2012 collection in a campaign which "firmly makes the clothes the hero of the piece", it said in a statement.

M&S first replaced its celebrity team - including Twiggy, Myleene Klass and Lisa Snowdon - with "ordinary models" for its Autumn campaign last year.

However it is understood that the familiar faces will be used again in the future.

M&S said: "The campaign features a selection of models representing a range of ages and sizes which mirror M&S' broad customer base."

The clothes, which reflect "military, ladylike, geometric and texture" trends include a gold sequin top, textured trousers, an olive green double breasted coat and slim-leg gold and black trousers.

The print, TV and digital ads launch this week.