Misleading Stansted Express ad banned

By Josie Clark

Wednesday 08 September 2010

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Posters for the Stansted Express have been banned for wrongly implying that the train would take passengers to central London in 35 minutes, the Advertising Standards Authority (ASA) said yesterday.

Posters at Stansted airport read: "Train to London 35 minutes" with images of landmarks including Big Ben and the London Eye.

One person complained that the ad was misleading because he understood passengers would only get as far as Tottenham Hale in north London in 35 minutes. The Advertising Standards Authority (ASA) noted that the journey to central London took 45 minutes.

National Express, which runs the service, said it used simple messages to communicate to international visitors. But the ASA ruled that the advertisements were likely to mislead passengers.

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