http://www.independent.co.uk/news/media/advertising/?service=Rss http://www.independent.co.uk/news/world/americas/the-city-that-went-to-war-on-advertising-1816865.html http://www.independent.co.uk/news/world/americas/the-city-that-went-to-war-on-advertising-1816865.html <p>Stealthily, cleverly, implacably, the officials of Sao Paulo – its 20 million inhabitants make it one of the world's largest cities – are after their prey. Since the first day of 2007, morning, noon, night and at weekends, Argus-eyed, they wait and watch for it on foot and in their vehicles. Their weapon is the Lei Cidade Limpa, the Clean City Law. </p> Americas Sun, 08 Nov 2009 00:00:01 +0000 http://www.independent.co.uk/news/business/news/itv-buoyed-by-predicted-rise-in-ad-revenue-1815843.html http://www.independent.co.uk/news/business/news/itv-buoyed-by-predicted-rise-in-ad-revenue-1815843.html <p>ITV expects advertising revenues to grow in December for the first time in almost 18 months, but there was no word on its search for a new chairman. </p> Business News Fri, 06 Nov 2009 00:00:01 +0000 http://www.independent.co.uk/news/media/advertising/claire-beale-on-advertising-unilever-is-turning-to-a-crowd-of-bounty-hunters-1813055.html http://www.independent.co.uk/news/media/advertising/claire-beale-on-advertising-unilever-is-turning-to-a-crowd-of-bounty-hunters-1813055.html ]]> <p>Hot news, trend watchers: the age of user-generated advertising is over. Admit it, you're relieved. Phew, you're thinking, no more ads made by lonely pubescent punters in their bedrooms – the stuff made by the pros is bad enough.</p> Advertising Mon, 02 Nov 2009 00:00:01 +0000 http://www.independent.co.uk/news/media/advertising/beatles-fans-lash-out-as-hippie-anthem-used-in-ad-1811718.html http://www.independent.co.uk/news/media/advertising/beatles-fans-lash-out-as-hippie-anthem-used-in-ad-1811718.html <p>Beatles fans have reacted angrily to the use of the band's hippie anthem "All You Need Is Love" to promote a range of £300 consumer gadgets.</p> Advertising Fri, 30 Oct 2009 00:00:01 +0000 http://www.independent.co.uk/news/media/advertising/claire-beale-on-advertising-adland-goes-on-the-offensive-in-fight-for-survival-1809337.html http://www.independent.co.uk/news/media/advertising/claire-beale-on-advertising-adland-goes-on-the-offensive-in-fight-for-survival-1809337.html ]]> <p> It is the mark of a troubled industry that the advertising business is suddenly tooling itself up with new think-tanks and foundations as it prepares to battle for survival. </p> Advertising Mon, 26 Oct 2009 00:00:01 +0000 http://www.independent.co.uk/news/media/advertising/news-flash-press-ads-really-work-1805098.html http://www.independent.co.uk/news/media/advertising/news-flash-press-ads-really-work-1805098.html <p> It's an unlikely champion of the press: ayellow-silhouetted furtive figure, donning the archetypal Trilby hat of a Fleet Street hack and throwing open his reporter’s raincoat to flash a promise: “Expose yourself…to 23 million people tomorrow.” </p> Advertising Mon, 19 Oct 2009 00:00:07 +0100 http://www.independent.co.uk/news/media/advertising/claire-beale-on-advertising-how-pepsico-rescued-itself-from-a-tech-disaster-1805092.html http://www.independent.co.uk/news/media/advertising/claire-beale-on-advertising-how-pepsico-rescued-itself-from-a-tech-disaster-1805092.html ]]> <p> It’s not often that you hear one of the world’s biggest brands saying sorry, but Pepsico was forced to apologise last week for an illjudged social media campaign that has kicked up one of the biggest advertising storms of the year and highlighted the perils of social media engagement. </p> Advertising Mon, 19 Oct 2009 00:00:05 +0100 http://www.independent.co.uk/news/business/news/oft-targets-misleading-online-retail-advertising-1803606.html http://www.independent.co.uk/news/business/news/oft-targets-misleading-online-retail-advertising-1803606.html <p>The Office of Fair Trade (OFT) is set to investigate potentially dodgy advertising practices by retailers, especially over the internet, saying companies could face enforcement action if they breach consumer law. </p> Business News Fri, 16 Oct 2009 00:00:01 +0100 http://www.independent.co.uk/news/media/advertising/claire-beale-on-advertising-how-planning-assured-a-supersoldiers-success-1801213.html http://www.independent.co.uk/news/media/advertising/claire-beale-on-advertising-how-planning-assured-a-supersoldiers-success-1801213.html ]]> <p>Ask people who don't work in the business what advertising is and they'll probably tell you (when they've stopped being rude), that it's words and pictures that try to sell them things in magazines and newspapers, and on TV. But behind those words and pictures is a whole industry of insight and understanding that makes the ads themselves effective.</p> Advertising Mon, 12 Oct 2009 00:00:01 +0100 http://www.independent.co.uk/news/media/advertising/cadbury-accused-of-racial-stereotyping-in-chocolate-advert-1801020.html http://www.independent.co.uk/news/media/advertising/cadbury-accused-of-racial-stereotyping-in-chocolate-advert-1801020.html ]]> <p>The multinational chocolate firm Cadbury has been accused of racism and perpetuating "colonial stereotypes" of African people in its latest advertising campaign. A poster and television advert created in Ghana for Dairy Milk has infuriated a number of prominent equality campaigners and Ghanaian leaders in the UK.</p> Advertising Sun, 11 Oct 2009 00:00:01 +0100