http://www.independent.co.uk/news/media/advertising/?service=Rss http://www.independent.co.uk/news/media/advertising/on-advertising-morrisons-grows-into-seasoned-tv-campaigner-1821242.html http://www.independent.co.uk/news/media/advertising/on-advertising-morrisons-grows-into-seasoned-tv-campaigner-1821242.html ]]> <p> Morrisons does not make great ads. Oh no. And I think we should be clear about that from the start. This supermarket chain makes cheesy ads with second-rate celebrities and third-rate scripts. I like their breezy cheeriness, but they won't win any gongs for creativity. </p> Advertising Mon, 16 Nov 2009 00:00:44 +0000 http://www.independent.co.uk/news/media/advertising/an-ad-agency-goes-in-search-of-the-worlds-next-leaders-1821241.html http://www.independent.co.uk/news/media/advertising/an-ad-agency-goes-in-search-of-the-worlds-next-leaders-1821241.html <p> In between overseeing the ad campaign which may propel David Cameron into No 10 next spring, the irrepressible David Jones, is working on a project which could have an even great bearing on the future. </p> Advertising Mon, 16 Nov 2009 00:00:12 +0000 http://www.independent.co.uk/news/business/news/ad-revenue-declines-slow-to-19-per-cent-at-johnston-1818971.html http://www.independent.co.uk/news/business/news/ad-revenue-declines-slow-to-19-per-cent-at-johnston-1818971.html <p>Johnston Press, which owns the Yorkshire Post and The Scotsman, yesterday backed the "greater stability" in its advertising revenues, as the declines slowed over the past 10 weeks.</p> Business News Thu, 12 Nov 2009 00:00:01 +0000 http://www.independent.co.uk/news/media/advertising/tango-posters-unlikely-to-cause-offence-1818588.html http://www.independent.co.uk/news/media/advertising/tango-posters-unlikely-to-cause-offence-1818588.html <p> Complaints that posters for the soft drink Tango were "offensive" have been dismissed by the Advertising Standards Authority (ASA). </p> Advertising Wed, 11 Nov 2009 11:07:05 +0000 http://www.independent.co.uk/news/media/online/google-to-buy-mobile-ad-network-for-750-million-1817670.html http://www.independent.co.uk/news/media/online/google-to-buy-mobile-ad-network-for-750-million-1817670.html <p> Google is stepping up its push to sell advertising on cell phones, announcing a deal Monday to buy a mobile ad network, AdMob, for $750 million (£449 million) in stock. </p> Online Mon, 09 Nov 2009 18:10:48 +0000 http://www.independent.co.uk/news/media/advertising/on-advertising-why-microsoft-ran-scared-from-a-family-guy-1817217.html http://www.independent.co.uk/news/media/advertising/on-advertising-why-microsoft-ran-scared-from-a-family-guy-1817217.html <p> According to Euripides, you can tell a lot about a man by the company he keeps. </p> Advertising Mon, 09 Nov 2009 00:00:37 +0000 http://www.independent.co.uk/news/media/advertising/your-mission-bring-the-world-to-life-with-a-pint-of-guinness-1817207.html http://www.independent.co.uk/news/media/advertising/your-mission-bring-the-world-to-life-with-a-pint-of-guinness-1817207.html ]]> <p> This is the story of the making of the most anticipated advertising campaign of the year. It involved a trip to the other side of the earth and a brief to simulate the creation of the world. In a 90-second film. </p> Advertising Mon, 09 Nov 2009 00:00:22 +0000 http://www.independent.co.uk/news/world/americas/the-city-that-went-to-war-on-advertising-1816865.html http://www.independent.co.uk/news/world/americas/the-city-that-went-to-war-on-advertising-1816865.html <p>Stealthily, cleverly, implacably, the officials of Sao Paulo – its 20 million inhabitants make it one of the world's largest cities – are after their prey. Since the first day of 2007, morning, noon, night and at weekends, Argus-eyed, they wait and watch for it on foot and in their vehicles. Their weapon is the Lei Cidade Limpa, the Clean City Law. </p> Americas Sun, 08 Nov 2009 00:00:01 +0000 http://www.independent.co.uk/news/business/news/itv-buoyed-by-predicted-rise-in-ad-revenue-1815843.html http://www.independent.co.uk/news/business/news/itv-buoyed-by-predicted-rise-in-ad-revenue-1815843.html <p>ITV expects advertising revenues to grow in December for the first time in almost 18 months, but there was no word on its search for a new chairman. </p> Business News Fri, 06 Nov 2009 00:00:01 +0000 http://www.independent.co.uk/news/media/advertising/claire-beale-on-advertising-unilever-is-turning-to-a-crowd-of-bounty-hunters-1813055.html http://www.independent.co.uk/news/media/advertising/claire-beale-on-advertising-unilever-is-turning-to-a-crowd-of-bounty-hunters-1813055.html ]]> <p>Hot news, trend watchers: the age of user-generated advertising is over. Admit it, you're relieved. Phew, you're thinking, no more ads made by lonely pubescent punters in their bedrooms – the stuff made by the pros is bad enough.</p> Advertising Mon, 02 Nov 2009 00:00:01 +0000 http://www.independent.co.uk/news/media/advertising/beatles-fans-lash-out-as-hippie-anthem-used-in-ad-1811718.html http://www.independent.co.uk/news/media/advertising/beatles-fans-lash-out-as-hippie-anthem-used-in-ad-1811718.html <p>Beatles fans have reacted angrily to the use of the band's hippie anthem "All You Need Is Love" to promote a range of £300 consumer gadgets.</p> Advertising Fri, 30 Oct 2009 00:00:01 +0000 http://www.independent.co.uk/news/media/advertising/claire-beale-on-advertising-adland-goes-on-the-offensive-in-fight-for-survival-1809337.html http://www.independent.co.uk/news/media/advertising/claire-beale-on-advertising-adland-goes-on-the-offensive-in-fight-for-survival-1809337.html ]]> <p> It is the mark of a troubled industry that the advertising business is suddenly tooling itself up with new think-tanks and foundations as it prepares to battle for survival. </p> Advertising Mon, 26 Oct 2009 00:00:01 +0000