This isn’t just any grumpy picture... Tracey Emin features in new M&S advert advertising campaign
Tracey Emin's transformation from establishment-shaking rebel to middle England treasure appears complete after the artist was chosen to feature in a new Marks & Spencer advertising campaign featuring “outspoken women”.
Emin joined Dame Helen Mirren, Nicola Adams, the Olympic boxing champion and acid attack victim Katie Piper for an elegantly-styled group shot launching the Autumn campaign, taken by the celebrity photographer Annie Leibovitz.
Emin revealed her love for the homely high-street chain, which saw its shares tumble in January following a steep decline in clothing sale.
“I said yes straightaway,” said Emin, after the shoot at Cliveden, the Buckinghamshire mansion. “I shop a vast amount at Marks &Spencer, and I spend half my life in its pyjamas. I've got a Marks &Spencer credit card. I liked the fact the campaign was all about different women. It's not about what you look like, it's about what you do.”
The Britain's Leading Ladies campaign, which also features Helen Allen, named the 2011 nurse of the year and pop star Ellie Goulding, replaces M&S's previous televisions, which starred Twiggy.
Steven Sharp, M&S marketing chief, said the campaign's message was not feminist but “womanist…designed to celebrate women. To whom clothes are presumably important.”
Stamford Hill council removes 'unacceptable' posters telling women which side of the road to walk down
Kim Kardashian 'nude pictures' leaked on 4chan weeks after Jennifer Lawrence 'The Fappening' scandal
Iranian blogger found guilty of insulting Prophet Mohammad on Facebook sentenced to death
Hitler’s former food taster reveals the horrors of the Wolf’s Lair
Jennifer Lawrence 'naked sex video' will be leaked next, threatens 4Chan celebrity photo hacker
- 1 Stamford Hill council removes 'unacceptable' posters telling women which side of the road to walk down
- 2 Kim Kardashian 'nude pictures' leaked on 4chan weeks after Jennifer Lawrence 'The Fappening' scandal
- 3 Scottish referendum 'English question': Tory MPs call on David Cameron to create an English first minister in wake of No vote
- 4 Iranian blogger found guilty of insulting Prophet Mohammad on Facebook sentenced to death
- 5 Free U2 album: How the most generous giveaway in music history turned into a PR disaster
£60000 - £85000 per annum: Ashdown Group: Interim Head of Marketing / Marketin...
£28000 per annum: Ashdown Group: IT Software Application Support Analyst - Imm...
£25 - 30k: Guru Careers: A Digital Project Manager is needed to join an exciti...
£24 - 28k + Benefits: Guru Careers: We are seeking a Paid Search Analyst / PPC...