chocolate brand Ferrero Rocher is reviving its trademark "ambassador's reception" television adverts due to public demand.
But, in a sign of the times, the new commercial will feature a woman in the starring role.
Ferrero Rocher based its advertising around an ambassador's reception party between 1993 and 1998 and the commercials developed a cult following for their sugar-coated portrayal of the diplomatic circuit. Apart from a brief return in 1999, the ambassador has been replaced since by a series of alternative commercials.
The company said it decided it was time to bring back the winning format, starting with the new advert, which hits screens next week.
Markus Huelsmann, marketing manager for Ferrero Rocher, said: "We have listened to consumers' thoughts on our advertising campaigns and we are revitalising the ambassador's reception."
The new advert features model and photographer Barbara D'Alessandri in the role of the ambassador.Reuse content