H A R D C O P Y
Tuesday 25 April 1995
The battle for British Airways' £60m worldwide advertising account will be resolved this week. The pitch marks the first head-on clash between Maurice Saatchi's new agency and his old one; J Walter Thompson and Bartle Bogart Hegarty are also in the running. Saatchi & Saatchi called in the decorators to create "a feeling of light and space", using a Van der Graff generator to heighten the effect. Meanwhile, JWT redecorated its offices and dressed its pitch teams in BA garb. A third stunt included filling the building with red, white and blue flowers. The winner can look forward to fees worth about £4m - just as well since the pitch is already estimated to have cost the four more than £1m.
Caitlyn Jenner, formerly Bruce Jenner, reveals new look on Annie Leibovitz shot Vanity Fair cover
Russian military jets and US destroyer clash in Black Sea 'posing danger to stability'
Ed Miliband returns to the backbenches but it's all a bit awkward as he tries to avoid eye-contact with fellow Labour MPs
Photographer who performed naked shoot in China's Forbidden City sparks outrage
Man on naked bike ride gets ejected after becoming aroused
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- 3 How much sex should I be having?
- 4 Jaden Smith wears gender fluid dress to high school prom with Hunger Games actress
- 5 Betting company 'refuse to pay' after student wins £1,000 from 50p bet on Roger Federer
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