Are you local? City takes on United's 'foreign legion'

Manchester's rival football clubs battle for heart of the city

In a move which is certain to exacerbate one of the greatest rivalries in English football, Manchester City will unveil a controversial advertising campaign today proclaiming themselves the "real" team of Manchester.

Billboard and bus-stop posters in City's light blue colours will be put up all around the centre of Manchester using the slogan "This Is Our City". Some United fans are bound to regard the campaign as antagonistic as it appears to be a reference to long-running claims by City supporters that a significant proportion of the Old Trafford club's following is made up of glory-hunters from the south of England.

One of the City posters even uses the slogan "Real Manchester", a play on words that refers both to the famous Madrid club and the claims by City supporters that many Reds are not genuine Mancunians. "Do You Come From Manchester?" is a City chant on derby days. City have in effect parked their tanks on United's lawn by even booking some poster sites to the west of Manchester city centre in areas which are regarded as strongholds of the Red Devils. Other slogans include "Greater Manchester" and "Pure Manchester", all on the light blue background. City claimed last night that it was merely trying to "emphasise the intrinsic bond between Manchester City Football Club and the city of Manchester".

Matt Lowery, City's assistant company secretary, said: "We are known as 'the Manchester club' by Mancunians, and we wanted a campaign to celebrate the wit of our supporters."

Mr Lowery agreed that the campaign would spark heated debate. "It will create a great buzz around the city, which we get anyway when we have a derby, but that's only twice a year. We thought it would be fun to get the city buzzing with banter about who owns it."

He said it was not for him to say how Old Trafford would react. "They've got their own brand and objectives. I think United fans will see the humour."

A Manchester Institute for Popular Culture study three years ago found that a greater proportion of City season-ticket holders (40 per cent) lived in Manchester than United season- ticket holders (29 per cent).

Start your day with The Independent, sign up for daily news emails
PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
ebooks
ebooksA year of political gossip, levity and intrigue from the sharpest pen in Westminster
Voices
Focus E15 Mothers led a protest to highlight the lack of affordable housing in London
voicesLondon’s housing crisis amounts to an abuse of human rights, says Grace Dent
News
i100
Life and Style
food + drinkClue: You'll either love them or you'll hate them
News
Howard Marks has been diagnosed with inoperable cancer, he has announced
people
News
newsIf you're India's Narendra Modi, it seems the answer is a pinstripe suit emblazoned with your own name
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs Media

Ashdown Group: Analyst Programmer (Filemaker Pro/ SQL) - Global Media firm

£50000 per annum + 26 days, pension, private medical : Ashdown Group: A highly...

Ashdown Group: (PHP / Python) - Global Media firm - London

£50000 per annum + 26 days holiday,pension: Ashdown Group: A highly successful...

Sauce Recruitment: Financial Accountant -Home Entertainment

£200 - £250 per day: Sauce Recruitment: 6 month contract (Initially)A global e...

Sauce Recruitment: Financial Accountant -Home Entertainment

£200 - £250 per day: Sauce Recruitment: 6 month contract (Initially)A global e...

Day In a Page

Syria crisis: Celebrities call on David Cameron to take more refugees as one young mother tells of torture by Assad regime

Celebrities call on David Cameron to take more Syrian refugees

One young mother tells of torture by Assad regime
The enemy within: People who hear voices in their heads are being encouraged to talk back – with promising results

The enemy within

People who hear voices in their heads are being encouraged to talk back
'In Auschwitz you got used to anything'

'In Auschwitz you got used to anything'

Survivors of the Nazi concentration camp remember its horror, 70 years on
Autumn/winter menswear 2015: The uniforms that make up modern life come to the fore

Autumn/winter menswear 2015

The uniforms that make up modern life come to the fore
'I'm gay, and plan to fight military homophobia'

'I'm gay, and plan to fight military homophobia'

Army general planning to come out
Iraq invasion 2003: The bloody warnings six wise men gave to Tony Blair as he prepared to launch poorly planned campaign

What the six wise men told Tony Blair

Months before the invasion of Iraq in 2003, experts sought to warn the PM about his plans. Here, four of them recall that day
25 years of The Independent on Sunday: The stories, the writers and the changes over the last quarter of a century

25 years of The Independent on Sunday

The stories, the writers and the changes over the last quarter of a century
Homeless Veterans appeal: 'Really caring is a dangerous emotion in this kind of work'

Homeless Veterans appeal

As head of The Soldiers' Charity, Martin Rutledge has to temper compassion with realism. He tells Chris Green how his Army career prepared him
Wu-Tang Clan and The Sexual Objects offer fans a chance to own the only copies of their latest albums

Smash hit go under the hammer

It's nice to pick up a new record once in a while, but the purchasers of two latest releases can go a step further - by buying the only copy
Geeks who rocked the world: Documentary looks back at origins of the computer-games industry

The geeks who rocked the world

A new documentary looks back at origins of the computer-games industry
Belle & Sebastian interview: Stuart Murdoch reveals how the band is taking a new direction

Belle & Sebastian is taking a new direction

Twenty years ago, Belle & Sebastian was a fey indie band from Glasgow. It still is – except today, as prime mover Stuart Murdoch admits, it has a global cult following, from Hollywood to South Korea
America: Land of the free, home of the political dynasty

America: Land of the free, home of the political dynasty

These days in the US things are pretty much stuck where they are, both in politics and society at large, says Rupert Cornwell
A graphic history of US civil rights – in comic book form

A graphic history of US civil rights – in comic book form

A veteran of the Fifties campaigns is inspiring a new generation of activists
Winston Churchill: the enigma of a British hero

Winston Churchill: the enigma of a British hero

A C Benson called him 'a horrid little fellow', George Orwell would have shot him, but what a giant he seems now, says DJ Taylor
Growing mussels: Precious freshwater shellfish are thriving in a unique green project

Growing mussels

Precious freshwater shellfish are thriving in a unique green project