BBC to consider adverts

Tuesday 31 October 2000

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The BBC could make a break with tradition by carrying commercial advertising on some services under new plans being considered by Director General Greg Dyke, the corporation has confirmed.

The BBC could make a break with tradition by carrying commercial advertising on some services under new plans being considered by Director General Greg Dyke, the corporation has confirmed.

The plans, which include placing adverts on BBC's Online internet services, would mean a significant bvreak from the corporation's traditional advertisement-free ethos.

It is one of several ideas being considered by Mr Dyke in order to increase the commercial revenue of the corporation.

To meet its programme-making commitments each year the BBC must find other ways of raising finance beyond the annual licence fee.

A spokesman for the BBC confirmed that the corporation was examining how much revenue could be created by carrying commercials on its BBC Online services.

But the corporation insisted Mr Dyke was opposed to advertising on BBC Radio and Television and said the plans would not include commercials on the Online's news and education services.

The BBC spokesman said: "We have to look at maximising our commercial revenue and examine every avenue without using the licence fee. We have been asked to do that by the government.

"This is one of the ideas that is being kicked around but it is only one of a number of ideas and is at a very early stage at the moment."

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