Condé Nast sets its sights on Wolfe's 'masters of universe'

It may not have the primordial force of Gordon Gecko's declaration in the film Wall Street to stockholders of the ailing Teldar Paper company, that "greed, for lack of a better word, is good". But nearly two decades later, the spirit of those febrile times looks to be alive and kicking.

Condé Nast is launching a magazine today aimed at Europe's traders under the slogan "See it, make it, spend it". Trader Monthly, the brainchild of the Canadian-born financial whizz-kid Magnus Greaves, bills itself as a "strategy and lifestyle publication intended for professional traders and hedge fund managers". It has been on sale for a year in the US.

In the UK it will retail at £10 per issue - a snip to workers in an industry where annual bonuses often exceed £1m. The magazine aims to peddle a mixture of profiles and hints from the big players in the European financial markets and offer help to those lesser mortals who aspire, in Tom Wolfe's Bonfire of the Vanities, to "become masters of the universe".

According Mr Greaves, the magazine's founder, who first stood on the floor of the London International Financial Futures Exchange market at the age of 19, trading is more than a job. "It is a lifestyle, a culture," he said. "'See it, make it, spend it' encapsulates that lifestyle, from stories about who else is making money and advice on how to make more yourself to how to spend it on the best, wildest and most decadent stuff out there."

Flicking through the opening edition's 124 testosterone-fuelled pages, there is certainly no shortage of aspirational content. Alongside the glossy adverts for Tag Heuer watches, Jaguar motor cars and Crockett & Jones shoes, the magazine trawls traditional lad's mag territory, with stories about gadgets, clothes and alcohol.

The opening issue boasts as its editorial centrepiece an interview with perhaps the most infamous trader of them all, Nick Leeson, now living and working in the Republic of Ireland.

But there are also features that might struggle to appeal to many outside the confines of the Square Mile. There are profiles of the leading 30 European traders - Louis Bacon, the 49-year-old, £55m-a-year hedge fund manager, tops the charts at number one. There are also cautionary tales of exposed positions on coffee shop shares, and improving articles on the money-making potential of complex number theory.

Mr Greaves was a co-founder of MacFutures, a company which helped firms make the transition from open-outcry or pit-based trading to the electronic world of today. But despite the changes he has witnessed since the fictional Gecko era, Mr Greaves believes there is a viable audience for his publication.

"Trading is unlike other professions in that people who trade often have similar types of personalities," he said. "Doctors and lawyers, for instance, won't be found hanging out together in their off hours. Traders will, they tend to have certain common traits - highly competitive, risk-taking, thrill-seeking."

The magazine plans to circulate 50,000 copies free among its core City readership to ensure a wide audience for its advertisers.

Sport
Romelu Lukaku
sportChelsea striker sends second teasing tweet of the day
News
peopleHowards' Way actress, and former mistress of Jeffrey Archer, was 60
News
Robyn Lawley
people
Sport
Japanese referee Yuichi Nishimura sprays a line after calling for a free kick for Brazil
sport
PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
News
ebookA unique anthology of reporting and analysis of a crucial period of history
Independent
Travel Shop
the manor
Up to 70% off luxury travel
on city breaks Find out more
santorini
Up to 70% off luxury travel
on chic beach resorts Find out more
sardina foodie
Up to 70% off luxury travel
on country retreats Find out more
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs Media

Data Scientist

competitive: Progressive Recruitment: A data analytics are currently looking t...

Insight Analyst Vacancy - Leading Marketing Agency

competitive: Progressive Recruitment: A leading marketing agency have won a fe...

Account Manager, London

£18000 - £22000 per annum, Benefits: Excellent Uncapped Commission Structure: ...

Sales Executive, London

£18000 - £22000 per annum: Charter Selection: This exciting entertainment comp...

Day In a Page

Save the tiger: The animals bred for bones on China’s tiger farms

The animals bred for bones on China’s tiger farms

The big cats kept in captivity to perform for paying audiences and then, when dead, their bodies used to fortify wine
A former custard factory, a Midlands bog and a Leeds cemetery all included in top 50 hidden spots in the UK

A former custard factory, a Midlands bog and a Leeds cemetery

Introducing the top 50 hidden spots in Britain
Ebola epidemic: Plagued by fear

Ebola epidemic: Plagued by fear

How a disease that has claimed fewer than 2,000 victims in its history has earned a place in the darkest corner of the public's imagination
Chris Pratt: From 'Parks and Recreation' to 'Guardians of the Galaxy'

From 'Parks and Recreation' to 'Guardians of the Galaxy'

He was homeless in Hawaii when he got his big break. Now the comic actor Chris Pratt is Hollywood's new favourite action star
How live cinema screenings can boost arts audiences

How live cinema screenings can boost arts audiences

Broadcasting plays and exhibitions to cinemas is a sure-fire box office smash
Shipping container hotels: Pop-up hotels filling a niche

Pop-up hotels filling a niche

Spending the night in a shipping container doesn't sound appealing, but these mobile crash pads are popping up at the summer's biggest events
Native American headdresses are not fashion accessories

Feather dust-up

A Canadian festival has banned Native American headwear. Haven't we been here before?
Boris Johnson's war on diesel

Boris Johnson's war on diesel

11m cars here run on diesel. It's seen as a greener alternative to unleaded petrol. So why is London's mayor on a crusade against the black pump?
5 best waterproof cameras

Splash and flash: 5 best waterproof cameras

Don't let water stop you taking snaps with one of these machines that will take you from the sand to meters deep
Louis van Gaal interview: Manchester United manager discusses tactics and rebuilding after the David Moyes era

Louis van Gaal interview

Manchester United manager discusses tactics and rebuilding after the David Moyes era
Will Gore: The goodwill shown by fans towards Alastair Cook will evaporate rapidly if India win the series

Will Gore: Outside Edge

The goodwill shown by fans towards Alastair Cook will evaporate rapidly if India win the series
The children were playing in the street with toy guns. The air strikes were tragically real

The air strikes were tragically real

The children were playing in the street with toy guns
Boozy, ignorant, intolerant, but very polite – The British, as others see us

Britain as others see us

Boozy, ignorant, intolerant, but very polite
How did our legends really begin?

How did our legends really begin?

Applying the theory of evolution to the world's many mythologies
Watch out: Lambrusco is back on the menu

Lambrusco is back on the menu

Naff Seventies corner-shop staple is this year's Aperol Spritz