Current Google Insights trends: George Steinbrenner, Josef Frank, British Open

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The Independent Online

George Steinbrenner, the owner of American Major League Baseball team the New York Yankees and the man credited with rebuilding the team's empire, died of a heart attack on July 13. His name has since risen to the top of Google Insights on the morning of July 19.

The name of Swedish designer Josef Frank is in second place on the charts after Google featured a Frank-ified logo design on their website on July 15 to celebrate what would have been the textile designer's 125th birthday.

The Open Championship, a golf tournament commonly referred to as the "British Open," is in third place while Sara Carbonero, a Spanish TV sports reporter, is in fourth place after she was voted the "Sexiest Reporter in the World" by American men's magazine FHM.

A messy relationship breakup has landed American-Australian actor Mel Gibson in fifth place, just ahead of science-fiction thriller Inception.

In seventh place is the Turkish term for the Student Selection and Placement Center of Turkey, "ösym."

The last three places on Google Insights are taken by weather-related terms. Buienradar - a computer extension that provides information about rain patterns across the European continent - is in eighth place, "clima tempo" (Italian for "weather" or "climate") is in ninth, and German weather forecasting website is in tenth place.

The search terms with the most significant growth worldwide in the last seven days as measured by Google Insights, recorded on June 19 at 10:30 AM GMT are:

1. george steinbrenner (Breakout)
2. josef frank (Breakout)
3. british open (+1,600%)
4. sara carbonero (+400%)
5. mel gibson (+350%)
6. inception (+300%)
7. ösym (+250%)
8. buienradar (+110%)
9. clima tempo (+100%)
10. (+80%)

*Breakout defines a search term that has experienced a change in growth greater than 5000 percent.