Current Google Insights trends: Holly Sampson, Umaga, Miss France 2010

(AFP PHOTO/VALERY HACHE)

The Tiger Woods scandal continues to drive searches on Google. On the morning of December 11, yet another of Woods' alleged mistresses is the top trending topic on Google Insights at 9:30 AM GMT.

According to gossip blog celebrity-gossip.net, adult film star Holly Sampson is just one of "nine or more mistresses" that have been romantically connected with the golf professional.

Samoan-American World Wrestling Entertainment (WWE) wrestler, Eddie Fatu (aka Umaga) died of a heart attack on December 4 at the age of 36. People in Mexico, the US, Canada and Australia have been searching for his name during the last week in hope of finding further details surrounding his premature death.

Miss France 2010, the Brazilian high school exam ENEM (Exame Nacional do Ensino Médio) and the name of the American convicted of murder in Italy, Amanda Knox, are all search terms showing continued growth over the last seven days.

The search terms with the most significant growth worldwide in the last seven days as measured by Google Insights, recorded on December 11 at 9:30 AM GMT are:

1. holly sampson (Breakout)
2. umaga (+3,100%)
3. miss france 2010 (+1,900%)
4. amanda knox (+750%)
5. enem (+400%)
6. world cup 2010 (+350%)
7. weather.com (+80%)
8. leila lopes (+60%)
9. farmville (+60%)
10. e okul (+60%)

*Breakout defines a search term that has experienced a change in growth greater than 5000 percent.