People including the term "beat cancer (#beatcancer)" within their tweets, status updates and blog posts between October 16-17 set a Guinness World Record for the most number of mentions on social networking sites.
The term "#beatcancer" continues to trend on October 20 and is the most talked about topic on Twitter at 8:30 AM GMT.
#BeatCancer is a project that aims to use social media to raise money and awareness for people living with cancer.The social media experiment was created by Atlanta-based social media communications and company, Everywhere.
Bloggers and social media users were asked to post messages that would raise money for four cancer charities associated with the #BeatCancer project and, at the same time, break the world record for "the distribution of the largest mass message through social media."
Online auction site eBay pledged to donate $0.01 for every post on Twitter, update on Facebook or blog post that included the phrase #BeatCancer.
The world record was beaten with over 209,771 people posting messages about the topic on Facebook, Twitter and personal blogs on October 16 and 17. The organizers of the #BeatCancer campaign believe this number correlated to over 100 million impressions during the 24-hour period.
People on Twitter continue to post about bands and musicians they like on the morning of October 20, making the Monday trend of #MusicMonday continue over into Tuesday's trending topics.
The top 10 most talked about topics on Twitter on October 20 at 8:30 AM GMT are:
1. #beatcancer (+4)
2. #MusicMonday (unchanged)
3. Paranormal Activity (+4)
4. Goodnight (+4)
5. Halloween (+4)
6. #internetnecesario (new)
7. Makasih (new)
8. Twitter Bug Exposes (new)
9. A Complete List Of (new)
10. Balloon Boy (unchanged)