Damn stats

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The Independent Online
TV advertisers are losing out to new technology, judging by BMRB research. 80 per cent of adults channel-hop during commercial breaks, and 42 per cent, half of all video owners, say they fast-forward through the ads when watching

a recorded programme. Worse, a mere 4 per cent of adults agree that TV ads are interesting to talk about, and while 12 per cent say that some TV advertising is OK, they also believe a lot of it is "quite devious".

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