Dyke unveils his vision of 'inspired' One BBC

Nine programme chiefs join the administrators at the top of new management structure as the Birt regime is dismantled

A change of culture at the BBC was essential, Greg Dyke, director general, said yesterday as he laid out his plans for the future of the corporation. He returned to his theme of attacking the regime and the internal competition fostered by his predecessor, Lord Birt.

Addressing staff at the Television Centre, Shepherd's Bush, west London, he said: "Our aim is to create one BBC, where people enjoy their job and are inspired and united behind the common purpose of making great programmes." The "One BBC" slogan is seen as an indictment of his predecessor's regime.

Mr Dyke's plan puts programme makers at the top of a new structure, contrasting with Lord Birt's team, which was dominated by strategists and administrators. There are nine programme chiefs at Mr Dyke's top table of 17 executives, instead of the four who reported to Lord Birt. The main beneficiary is Mark Thompson, a former BBC2 controller who becomes director of television, a title formerly held by Alan Yentob, who will be Mr Dyke's "creative director" and who will be responsible for drama, entertainment, children's programming and film. He will also upgrade BBC drama. The spending gap between BBC1 and ITV on drama is £101m and Mr Dyke said: "The drama spend on BBC1 has got out of kilter with those we are competing with and we need to spend more on BBC drama."

Jenny Abramsky, already in charge of radio, becomes director of radio and is taking in Radio 5 Live from news and current affairs, and music production.

A Television Centre executive said: "The staff are happy at the changes. It puts popular programme people like Mark and Jenny at the top, while some key Birtists have been demoted." He was referring mainly to Matthew Bannister, former Radio One controller, who as director of production had a budget of hundreds of millions of pounds and now has the much smaller marketing and communications department.

Mr Dyke said: "We have taken out a complete level of management in the new structure. It's flatter, inclusive, and will result in more collaboration and less internal competition."

The layer of management that ran Lord Birt's infamous broadcast and production departments has been scrapped, as has the corporate centre and policy and planning unit.

But some executives said the controllers of BBC1 and BBC2, Peter Salmon and Jane Root, were not necessarily any closer to the director general than under the old system, given that Mr Yentob and a new head of factual programming will now be above them in the hierarchy.

Mr Dyke resolved to scrap the more nonsensical aspects of the internal market introduced by Lord Birt. He has set up a website for employees to complain about ways in which the market is not working, and said he wants to continue to hear of problems with the aim of eliminating them.

He also pledged to reduce the business units within the corporation from the present 190 to a more manageable 50.

Mr Dyke's overall aim is to cut duplication at many levels, a task that will begin now and be completed by October. Hundreds of jobs will be lost, although the precise figure is not clear. There is also a team in place to put together a new commissioning structure for the organisation and to work out where the money will go within it.

The shake-up gives back to programme makers a certain amount of guaranteed output, which was taken away under Lord Birt, leaving editors and producers uncertain whether future commissions would even cover their overheads. The new system should, said insiders, help to reduce tension in the organisation.

Mr Dyke said: "Programme makers have discovered they have no money, and it is money that matters. We need to give guaranteed output, enough to keep the whole thing going, but not enough to take away the competitive edge. If an area has guaranteed output and does not make anything which works or is critically acclaimed, they won't keep it."

Mr Dyke said a supremo would be appointed to preside over a single sports department, reporting directly to him. The sports head would have to "duck and dive" to secure sporting rights.

He ruled out a sports channel funded by the licence fee, but said the BBC would keep open its options on a commercial sports channel.

News
people
Arts and Entertainment
'New Tricks' star Dennis Waterman is departing from the show after he completes filming on two more episodes
tvOnly remaining original cast-member to leave crime series
Sport
premier leagueManchester City vs Chelsea match report from the Etihad Stadium
Sport
Esteban Cambiasso makes it 3-3
premier league
PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
News
ebooksAn unforgettable anthology of contemporary reportage
Sport
Mario Balotelli celebrates his first Liverpool goal
premier leagueLiverpool striker expressed his opinion about the 5-3 thriller with Leicester - then this happened
News
people'I hated him during those times'
News
Britain's shadow chancellor Ed Balls (L) challenges reporter Rob Merrick for the ball during the Labour Party versus the media soccer match,
peopleReporter left bleeding after tackle from shadow Chancellor in annual political football match
Arts and Entertainment
Female fans want more explicit male sex in Game of Thrones, George R R Martin says
tvSpoiler warning: Star of George RR Martin's hit series says viewers have 'not seen the last' of him/her
News
i100
News
Dame Vivienne Westwood has been raging pretty much all of her life
peopleFirst memoir extracts show she 'felt pressured' into going out with the Sex Pistols manager
Arts and Entertainment
Lauryn Hill performing at the O2 Brixton Academy last night
musicSinger was more than 90 minutes late
Sport
Lewis Hamilton in action during the Singapore Grand Prix
Formula OneNico Rosberg retires after 14 laps
News
i100
News
Rumer was diagnosed with bipolarity, attention deficit hyperactivity disorder and post-traumatic stress disorder: 'I was convinced it was a misdiagnosis'
peopleHer debut album caused her post-traumatic stress - how will she cope as she releases her third record?
Arts and Entertainment
tvReview: 'Time Heist' sees a darker side to Peter Capaldi's Doctor
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs Media

Head of Marketing - London

£60000 - £85000 per annum: Ashdown Group: Interim Head of Marketing / Marketin...

IT Application Support Engineer - Immediate Start

£28000 per annum: Ashdown Group: IT Software Application Support Analyst - Imm...

Digital Project Manager

£25 - 30k: Guru Careers: A Digital Project Manager is needed to join an exciti...

Paid Search Analyst / PPC Analyst

£24 - 28k + Benefits: Guru Careers: We are seeking a Paid Search Analyst / PPC...

Day In a Page

Scottish referendum: The Yes vote was the love that dared speak its name, but it was not to be

Despite the result, this is the end of the status quo

Boyd Tonkin on the fall-out from the Scottish referendum
Manolo Blahnik: The high priest of heels talks flats, Englishness, and why he loves Mary Beard

Manolo Blahnik: Flats, Englishness, and Mary Beard

The shoe designer who has been dubbed 'the patron saint of the stiletto'
The Beatles biographer reveals exclusive original manuscripts of some of the best pop songs ever written

Scrambled eggs and LSD

Behind The Beatles' lyrics - thanks to Hunter Davis's original manuscript copies
'Normcore' fashion: Blending in is the new standing out in latest catwalk non-trend

'Normcore': Blending in is the new standing out

Just when fashion was in grave danger of running out of trends, it only went and invented the non-trend. Rebecca Gonsalves investigates
Dance’s new leading ladies fight back: How female vocalists are now writing their own hits

New leading ladies of dance fight back

How female vocalists are now writing their own hits
Mystery of the Ground Zero wedding photo

A shot in the dark

Mystery of the wedding photo from Ground Zero
His life, the universe and everything

His life, the universe and everything

New biography sheds light on comic genius of Douglas Adams
Save us from small screen superheroes

Save us from small screen superheroes

Shows like Agents of S.H.I.E.L.D are little more than marketing tools
Reach for the skies

Reach for the skies

From pools to football pitches, rooftop living is looking up
These are the 12 best hotel spas in the UK

12 best hotel spas in the UK

Some hotels go all out on facilities; others stand out for the sheer quality of treatments
These Iranian-controlled Shia militias used to specialise in killing American soldiers. Now they are fighting Isis, backed up by US airstrikes

Widespread fear of Isis is producing strange bedfellows

Iranian-controlled Shia militias that used to kill American soldiers are now fighting Isis, helped by US airstrikes
Topshop goes part Athena poster, part last spring Prada

Topshop goes part Athena poster, part last spring Prada

Shoppers don't come to Topshop for the unique
How to make a Lego masterpiece

How to make a Lego masterpiece

Toy breaks out of the nursery and heads for the gallery
Meet the ‘Endies’ – city dwellers who are too poor to have fun

Meet the ‘Endies’ – city dwellers who are too poor to have fun

Urbanites are cursed with an acronym pointing to Employed but No Disposable Income or Savings
Paisley’s decision to make peace with IRA enemies might remind the Arabs of Sadat

Ian Paisley’s decision to make peace with his IRA enemies

His Save Ulster from Sodomy campaign would surely have been supported by many a Sunni imam