"Feeding kids meat is child abuse" (PETA)
Tuesday 29 April 2008
ASA verdict - Not upheld
What the ASA said:
This poster stated “Feeding kids meat is child abuse”. Complainants objected that the ad was irresponsible because it encouraged parents to withdraw meat from their children’s diet without replacing the nutrients it provides. Complainants also objected that the campaign trivialised child abuse, was offensive and distressing to parents who fed their children meat and misleadingly implied that eating meat could lead to obesity.
Although the campaign carried an ‘anti-meat’ message we decided parents were likely to understand that if a food is withdrawn from a child’s diet, the nutrients that food provided should be replaced. Whilst we recognised that some viewers would find the text used in the ad inappropriate, we considered, that in context, the ad did not trivialise child abuse or mislead consumers.
Tourist films plane's descent just metres above packed Caribbean beach
Indian woman creates 'Marriage CV' after parents put her on dating site: 'Definitely not marriage material. Won’t grow long hair, ever'
Becky Watts: Four appear in court charged with hiding body parts after teenager's death
Isis 'bulldozes' Nimrud: UNESCO condemns destruction of ancient Assyrian site as a 'war crime'
Professor Brian Cox brands astrology-believing Tory MP David Tredinnick an 'outlier on the spectrum of reason'
- 1 Tourist films plane's descent just metres above packed Caribbean beach
- 2 Kate Moss: Previously unpublished nude photo revealed by Mert and Marcus
- 4 World Book Day: Boy 'excluded' from school after dressing up as Fifty Shades' Christian Grey
- 5 Bad Jews poster 'censored' on London Tube
£28000 - £35000 per annum: Ashdown Group: A luxury fashion retailer based in W...
£27000 - £33000 per annum + Excellent benefits: Ashdown Group: Front-End Devel...
£14000 - £17000 per annum: Recruitment Genius: A Sales Ledger & Credit Control...
£16000 - £20000 per annum: Recruitment Genius: This is a fantastic opportunity...