"Feeding kids meat is child abuse" (PETA)
Tuesday 29 April 2008
ASA verdict - Not upheld
What the ASA said:
This poster stated “Feeding kids meat is child abuse”. Complainants objected that the ad was irresponsible because it encouraged parents to withdraw meat from their children’s diet without replacing the nutrients it provides. Complainants also objected that the campaign trivialised child abuse, was offensive and distressing to parents who fed their children meat and misleadingly implied that eating meat could lead to obesity.
Although the campaign carried an ‘anti-meat’ message we decided parents were likely to understand that if a food is withdrawn from a child’s diet, the nutrients that food provided should be replaced. Whilst we recognised that some viewers would find the text used in the ad inappropriate, we considered, that in context, the ad did not trivialise child abuse or mislead consumers.
Eleven members of same family hospitalised after eating deadly pufferfish
Oscar Pistorius was 'gun-toting', 'trigger-happy' and 'combustible' claims Reeva's mother
Phone-hacking: The Piers Morgan connection - Mirror admits some stories during Morgan's tenure may have been obtained by illegal means
Tony Blair 'says Ed Miliband will lose 2015 general election'
Russell Brand says he will 'probably' give up acting to focus on his revolution
- 1 Russell Brand says he will 'probably' give up acting to focus on his revolution
- 2 Watch what happened when food critics were unknowingly served McDonald's
- 3 David Beckham's Haig Club whisky is exactly what’s wrong with the Highlands
- 4 Queen's first tweet: Reply telling Her Majesty to 'f*** off' broadcast on BBC News
- 5 #AskNigelFarage: Twitter starts hilarious Q&A for Ukip leader
competitive benefits: Sauce Recruitment: Outstanding analytic expertise is req...
competitive + bonus + benefits: Sauce Recruitment: Are you the king or Queen o...
£50k + commission: Savvy Media Ltd: Great opportunity to work for a team that ...
£18000 - £30000 per annum + uncapped: SThree: Do you feel like your sales role...