"Feeding kids meat is child abuse" (PETA)
Tuesday, 29 April 2008
68 complaints
ASA verdict - Not upheld
What the ASA said:
This poster stated “Feeding kids meat is child abuse”. Complainants objected that the ad was irresponsible because it encouraged parents to withdraw meat from their children’s diet without replacing the nutrients it provides. Complainants also objected that the campaign trivialised child abuse, was offensive and distressing to parents who fed their children meat and misleadingly implied that eating meat could lead to obesity.
Although the campaign carried an ‘anti-meat’ message we decided parents were likely to understand that if a food is withdrawn from a child’s diet, the nutrients that food provided should be replaced. Whilst we recognised that some viewers would find the text used in the ad inappropriate, we considered, that in context, the ad did not trivialise child abuse or mislead consumers.
What do you think of this ad? Do you agree with the ASA's verdict?
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Posted by ÐÐ¾Ð½Ñ | 10.08.08, 12:51 GMT
Meat production is both inefficient and a contributory factor to climate change. It takes 8kg of grain to make 1kg of beef, while cattle belch out the greenhouse gas methane.
Not to mention the bad karma associated with killing animals.
So Peta's campaign was essentially correct. Simplistic maybe, but then most people seem to have the attention span of a housefly...
Posted by Mark D | 12.05.08, 11:46 GMT
Can't have any pudding if you don't eat yer meat!
Posted by Vladimir | 06.05.08, 07:07 GMT
I agree with PETA, there are so many diseases (including obesity) that are directly linked to a meat based diet. how many more mad cow, avian bird flu, sars, cancer, heart disease, stokes etc do people need before they get the message.
lets spare children from harm and be preventative!
Posted by lucas s | 03.05.08, 15:23 GMT
I agree.
Posted by Elizabeth Campbell | 01.05.08, 02:36 GMT
It doesn't trivialize child abuse but it could mislead some parents into thinking that eating meat could lead to obesity. Not all families are aware of the importance of nutrients in children's diet.
It's just a bad commercial!
Posted by Roger Simpson | 30.04.08, 20:42 GMT
I think this is a superb Ad that tells you the ill effects (obesity) of meat eating as a kid is 'forced' to eat because of his/her parents, which is obviously a child abuse.
Posted by Senureta | 30.04.08, 13:37 GMT
Lying to kids is child abuse.
Posted by Ian MacDougall | 30.04.08, 10:10 GMT