"Fish hook" (Department of Health)
Tuesday 29 April 2008
ASA verdict: Upheld
What the ASA said:
This hard hitting multi-media campaign from the Department of Health was designed to confront smokers with the controlling nature of their addiction to encourage them to stop smoking. The ads encouraged smokers to ‘get unhooked’, but complaints generated by the emotive images used in the TV, national press, poster and internet ads were that they were offensive, frightening and distressing. The poster ads in particular generated the most complaints with objections that they could frighten and distress children.
We felt that the ads were unlikely to cause serious offence or distress to adult viewers. However, despite the TV ads being given an ex-kids restriction, we felt that two of the TV ads were likely to frighten and distress older children and we upheld complaints on this basis. Similarly, the posters had appeared in places where they could easily be seen by children and complaints were upheld in this media also.
Game of Thrones author George RR Martin says 'f*** you' to fans who fear he will die before finishing Westeros saga
Instagram of US airport security chiefs: Lipstick knives and IED training kits among items seized
Gingers face extinction due to climate change, scientists warn
Mick Jagger denies being World Cup curse and reason for Brazil’s embarrassing defeat
Do you know this man? Amnesia sufferer found in park pleads for help in identifying who he is
- 1 Howard Jacobson: Let's see the 'criticism' of Israel for what it really is
- 2 Instagram of US airport security chiefs: Lipstick knives and IED training kits among items seized
- 4 PornHub begs users to stop uploading video clips of Brazil getting beaten 7-1
competitive: Progressive Recruitment: My client who are a leading publisher in...
£45-£57k OTE £75k : Charter Selection: Major London International Fashion and ...
£45000 - £50000 per annum + Benefits: Ashdown Group: Social Media Director (Gl...
£28,000 - £31,000: Sauce Recruitment: A Global media business based in West Lo...