Forget Nasty Nick - now the viewer can do the manipulating

If you thought
Big Brother was the most intrusive television programme ever made then prepare to think again.

If you thought Big Brother was the most intrusive television programme ever made then prepare to think again.

A new show, to be screened on ITV next month, aims to take the reality-based format further by allowing viewers to control the lives of the participants. After the success of the fly-on-the-wall programmes Castaway and Big Brother and the bullying tactics of The Weakest Link, Public Property aims to combine the two styles.

Six participants will hand over control of their lives for three months to television viewers and internet users who will vote on a series of choices aimed at improving their lives.

Those who are chosen to take part must be willing to change their lives and be happy to abide by decisions made for them. Viewers will decide on every detail - from what the contestants wear to whether they should go on a date.

They will be monitored by cameras and the footage will appear on a website and a daily television update. The eventual winner, who is the one judged to have made the most of the options they have been given, will be awarded a "freedom prize". This could range from money enabling them to go back to college or a chance to work abroad.

The show will be presented by Kaye Adams, currently presenter of the daytime ITV chat show Live Talk, who says the programme was intent on being constructive and was not designed to "mess people up".

A spokeswoman for Anglia Television, the maker of the show, said Public Property was not just about entertainment; it wanted to help people. But psychologists are already concerned at the new show, likely to be the first of several intended to push the boundaries of "reality television". Cynthia McVey, a psychologist and consultant to the BBC's Castaway 2000, said the show could make the participants too reliant on other people. "You might develop a learnt helplessness. As regards giving up their normal life, I wonder how informed they are about how they will feel about it. In my experience people don't really know how they will feel until they are involved."

Roy Bailey, a consultant psychologist who specialises in social behaviour, said the programme was pushing at the fine line between viewing and voyeurism that had already been broken by Big Brother.

"There could be a risk for the participants who may not fully understand what they are letting themselves in for. It could be very uncomfortable for them as they might be split between living their normal lives and playing a role for the television."

Start your day with The Independent, sign up for daily news emails
PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
ebooks
ebooksA year of political gossip, levity and intrigue from the sharpest pen in Westminster
Sport
football
News
Tangerine Dream Edgar Froese
people
News
Rob Lowe
peopleRob Lowe hits out at Obama's snub of Benjamin Netanyahu
News
Davies (let) says: 'Everybody thought we were having an affair. It was never true!'
people'Our friendship flourished online. You can share some very revelatory moments at four in the morning…'
Arts and Entertainment
Over their 20 years, the band has built a community of dedicated followers the world over
music
News
Staff assemble outside the old City Road offices in London
mediaThe stories, the writers and the changes over the last quarter of a century at Britain's youngest paper
Life and Style
The Oliver twins, Philip and Andrew, at work creating the 'Dizzy' arcade-adventure games in 1988
techDocumentary looks back at origins of the computer-games industry
Arts and Entertainment
Krall says: 'My hero player-singer is Elton John I used to listen to him as a child, every single record
music
Arts and Entertainment
The Wu-Tang Clan will sell only one copy of their album Once Upon A Time In Shaolin
musicWu-Tang Clan and The Sexual Objects offer fans a chance to own only copies of their latest albums
News
i100
Environment
Number so freshwater mussels in Cumbria have plummeted from up to three million in the 20th century to 500,000
environment
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs Media

Sauce Recruitment: Programme Sales Executive - Independent Distributor

£25000 - £28000 per annum + circa 28K + 20% bonus opportunity: Sauce Recruitme...

SThree: Talent Acquisition Consultant

£20000 - £25000 per annum + OTE £45K: SThree: Are you an ambitious, money mot...

Guru Careers: Investment Writer / Stock Picker

Competitive (DOE): Guru Careers: A freelance Investment Writer / Stock Picker ...

Guru Careers: PPC Account Executive / Paid Search Executive

£20 - 24K + Benefits: Guru Careers: An enthusiastic PPC Account / Paid Search ...

Day In a Page

Iraq invasion 2003: The bloody warnings six wise men gave to Tony Blair as he prepared to launch poorly planned campaign

What the six wise men told Tony Blair

Months before the invasion of Iraq in 2003, experts sought to warn the PM about his plans. Here, four of them recall that day
25 years of The Independent on Sunday: The stories, the writers and the changes over the last quarter of a century

25 years of The Independent on Sunday

The stories, the writers and the changes over the last quarter of a century
Homeless Veterans appeal: 'Really caring is a dangerous emotion in this kind of work'

Homeless Veterans appeal

As head of The Soldiers' Charity, Martin Rutledge has to temper compassion with realism. He tells Chris Green how his Army career prepared him
Wu-Tang Clan and The Sexual Objects offer fans a chance to own the only copies of their latest albums

Smash hit go under the hammer

It's nice to pick up a new record once in a while, but the purchasers of two latest releases can go a step further - by buying the only copy
Geeks who rocked the world: Documentary looks back at origins of the computer-games industry

The geeks who rocked the world

A new documentary looks back at origins of the computer-games industry
Belle & Sebastian interview: Stuart Murdoch reveals how the band is taking a new direction

Belle & Sebastian is taking a new direction

Twenty years ago, Belle & Sebastian was a fey indie band from Glasgow. It still is – except today, as prime mover Stuart Murdoch admits, it has a global cult following, from Hollywood to South Korea
America: Land of the free, home of the political dynasty

America: Land of the free, home of the political dynasty

These days in the US things are pretty much stuck where they are, both in politics and society at large, says Rupert Cornwell
A graphic history of US civil rights – in comic book form

A graphic history of US civil rights – in comic book form

A veteran of the Fifties campaigns is inspiring a new generation of activists
Winston Churchill: the enigma of a British hero

Winston Churchill: the enigma of a British hero

A C Benson called him 'a horrid little fellow', George Orwell would have shot him, but what a giant he seems now, says DJ Taylor
Growing mussels: Precious freshwater shellfish are thriving in a unique green project

Growing mussels

Precious freshwater shellfish are thriving in a unique green project
Diana Krall: The jazz singer on being friends with Elton John, outer space and skiing in Dubai

Diana Krall interview

The jazz singer on being friends with Elton John, outer space and skiing in Dubai
Pinstriped for action: A glimpse of what the very rich man will be wearing this winter

Pinstriped for action

A glimpse of what the very rich man will be wearing this winter
Russell T Davies & Ben Cook: 'Our friendship flourished online. You can share some very revelatory moments at four in the morning…'

Russell T Davies & Ben Cook: How we met

'Our friendship flourished online. You can share some very revelatory moments at four in the morning…'
Bill Granger recipes: Our chef serves up his favourite Japanese dishes

Bill Granger's Japanese recipes

Stock up on mirin, soy and miso and you have the makings of everyday Japanese cuisine
Michael Calvin: How we need more Eric Cantonas to knock some sense into us

Michael Calvin's Last Word

How we need more Eric Cantonas to knock some sense into us