It features samples of four records gradually layered on top of one another and matched to visuals of different people listening to their radios. There's first a woman stuck in a traffic jam listening to Sail Away by Enya, and then other images start appearing to the left and right of it. We see a couple on a sofa listening to Nat King Cole's When I Fall In Love, and then a woman relaxing in a bath to The Man with the Child in his Eyes by Kate Bush. Finally, Vincent by Don McLean is added to the mix, listened to by a man cutting his hedge.
There's no crappy gag, and the brand comes across as being really confident about what it is. I know how difficult it is to advertise an aural medium; we handle Radio 1's advertising. But this works so well that it really made me want to listen to Melody FM. It's a shame that the visuals are not quite as strong as the sounds, but overall the effect is quite mesmerising, which is pretty much unheard of in advertisingn