Green warns against a 'more dysfunctional' ITV

Michael Green, the chairman of Carlton Communications, which is trying to merge with Granada, has warned that if the competition authorities force a separation of the combined companies' sales operations, the logic of the deal disappears.

Reporting better-than-expected interim figures, Mr Green, who would be chairman of the merged companies, said that keeping the sales houses would be vital to creating a coherent ITV. Anything else would be going "backwards". Carlton and Granada are the two main ITV companies.

"ITV is dysfunctional. It needs to be one [company]. All its competition is. If you separate ITV into four companies, you are making it even more dysfunctional," Mr Green said.

The Competition Commission, which is currently investigating the deal, has stated in two "hypothetical remedies" letters that a solution to the concerns raised by the deal would be to make both the sales operations of Carlton and Granada independent.

Referring to the separation of the sales divisions, Mr Green said: "We find it difficult to understand how it would be a step forward rather than a step back."

Most of the revenues of ITV come from advertising. Putting Carlton and Granada together, including their sales operations, will yield cost savings of £55m, according to the companies. However, together, Carlton and Granada would have more than 50 per cent of the television advertising market and advertisers have complained that this would give the combined business too much power. Carlton and Granada maintain that, as ITV is split into discrete regional franchises, there is no competition issue.

Carlton reported profits from continuing operations up to £26m, from £3m last year, in the six months to 31 March. Advertising revenues were up 1 per cent.

Start your day with The Independent, sign up for daily news emails
Have you tried new the Independent Digital Edition apps?
ebooks
ebooksAn introduction to the ground rules of British democracy
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs Media

Recruitment Genius: Professional Sales Trainee - B2B

£15000 - £30000 per annum: Recruitment Genius: First things first - for the av...

Guru Careers: Creative Designer / Graphic Designer

Competitive: Guru Careers: We are seeking a Creative Designer / Graphic Design...

Guru Careers: Graduate Marketing Executive / Marketing Assistant

£18 - 23k (DOE): Guru Careers: A Graduate Marketing Executive / Assistant is n...

Recruitment Genius: Business Analyst - ECommerce

£35000 - £43000 per annum: Recruitment Genius: We are 'Changemakers' in retail...

Day In a Page

Seifeddine Rezgui: What motivated a shy student to kill 38 holidaymakers in Tunisia?

Making of a killer

What motivated a shy student to kill 38 holidaymakers in Tunisia?
UK Heatwave: Temperatures on the tube are going to exceed the legal limit for transporting cattle

Just when you thought your commute couldn't get any worse...

Heatwave will see temperatures on the Tube exceed legal limit for transporting cattle
Exclusive - The Real Stories of Migrant Britain: Swapping Bucharest for London

The Real Stories of Migrant Britain

Meet the man who swapped Romania for the UK in a bid to provide for his family, only to discover that the home he left behind wasn't quite what it seemed
Cheaper energy on the way, but it's not all sunshine and rainbows

Cheaper energy on the way, but it's not all sunshine and rainbows

Solar power will help bring down electricity prices over the next five years, according to a new report. But it’s cheap imports of ‘dirty power’ that will lower them the most
Katy Perry prevented from buying California convent for $14.5m after nuns sell to local businesswoman instead

No grace of God for Katy Perry as sisters act to stop her buying convent

Archdiocese sues nuns who turned down star’s $14.5m because they don’t approve of her
Ajmer: The ancient Indian metropolis chosen to be a 'smart city' where residents would just be happy to have power and running water

Residents just want water and power in a city chosen to be a ‘smart’ metropolis

The Indian Government has launched an ambitious plan to transform 100 of its crumbling cities
Michael Fassbender in 'Macbeth': The Scottish play on film, from Welles to Cheggers

Something wicked?

Films of Macbeth don’t always end well - just ask Orson Welles... and Keith Chegwin
10 best sun creams for body

10 best sun creams for body

Make sure you’re protected from head to toe in the heatwave
Wimbledon 2015: Nick Bollettieri - Milos Raonic has ability to get to the top but he must learn to handle pressure in big games

Nick Bollettieri's Wimbledon files

Milos Raonic has ability to get to the top but he must learn to handle pressure in big games
Women's World Cup 2015: How England's semi-final success could do wonders for both sexes

There is more than a shiny trophy to be won by England’s World Cup women

The success of the decidedly non-famous females wearing the Three Lions could do wonders for a ‘man’s game’ riddled with cynicism and greed
How to stop an asteroid hitting Earth: Would people co-operate to face down a global peril?

How to stop an asteroid hitting Earth

Would people cooperate to face a global peril?
Just one day to find €1.6bn: Greece edges nearer euro exit

One day to find €1.6bn

Greece is edging inexorably towards an exit from the euro
New 'Iron Man' augmented reality technology could help surgeons and firefighters, say scientists

'Iron Man' augmented reality technology could become reality

Holographic projections would provide extra information on objects in a person's visual field in real time
Sugary drinks 'are killing 184,000 adults around the world every year'

Sugary drinks are killing 184,000 adults around the world every year

The drinks that should be eliminated from people's diets
Pride of Place: Historians map out untold LGBT histories of locations throughout UK

Historians map out untold LGBT histories

Public are being asked to help improve the map